This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Chris Kenna is the CEO of Brand Advance – an agency that helps brands reach diversity at scale and with authenticity through comprehensive data and insight, media planning and buying, partnerships and content services. As a black LGBTQ+ male, Kenna is committed to inspiring social change and using his influence for...
TikTok has just introduced its Marketing Partner Program for advertisers around the world. Currently, it offers 19 certified partners across various areas of expertise including campaign management, creative development, branded effects, and measurement. The new program would give marketers “access to more tools” to create, measure and optimise ad campaigns...
Pinterest told Search Engine Journal it is currently testing a number of new shopping features on the platform to make shopping easier for Pinners who visit the platform to look for inspiration. These include product ratings, Popular, and “Best Seller” labels to draw more attention to product pins in the...
Twitch has been testing a new feature called Watch Parties with a select number of creators in October last year. Watch Parties allow creators stream Amazon Prime Video content to viewers on Amazon Prime. In April, Twitch allowed top Twitch live-streamers in the US to host Watch Parties. Now, Watch...
The Influencer Marketing Awards’ Rising Star category recognises the success of individuals that have not long entered the influencer space who are excelling in their area of work. Following a final judging round where the shortlisted candidates voted for by the influencer marketing industry were interviewed by the esteemed judging...
The Advertising Standards Authority has published AdHelp’s information for influencers in New Zealand titled “Influencers: Making it clear that ads are ads” to highlight the importance of clearly identifying advertising, including influencer advertising content. The new guidelines outline that an influencer may “be an advertiser” and “may act as...
