This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and beyond. From now until October 8, the platform will host two livestreams per week, featuring runway shows by luxury designers...
In March, TikTok revealed its plans to open Transparency and Accountability Centers in Los Angeles and Washington DC. Due to Coronavirus, physical visits have been put on hold for now. TikTok has instead revealed its new virtual Transparency Center and invited select experts on virtual tours to learn and ask...
Influencer marketing is perhaps the one aspect of advertising that reflects most powerfully the era in which we live. Our love of social media, and its dominance in our lives – as a source of everything from news and information to original content via personal opinion – makes the concept of influencer...
Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct transactions. Many marketers want to make the sales impact of their influencer programs stronger and more accountable, in addition to driving...
Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. The app’s viral, quick-hitting potential and massively popular influencers make it an ideal venue for sponsored content that can drive sales, awareness and engagement faster than any...
Traackr scooped Best Relationship Management Tool at this year’s virtual Influencer Marketing Awards. Evy Lyons, VP of marketing at Traackr, tells us how it feels to be recognised as an industry leader in providing relationship management and the secrets to managing influencer relationships. Congratulations on your IMA win! Tell...
