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Buttermilk is a global influencer marketing agency with a specific focus on the beauty, food and wellness sectors. Buttermilk Agency was tasked with celebrating the launch of Dior’s Forever Foundation; a range with 67 unique foundation shades. Key campaign objectives The key campaign objectives were to drive global awareness...
As reported by the Wall Street Journal, Oracle Corporation reportedly won the bid for video-sharing app TikTok’s US operations, citing anonymous sources. The news came after ByteDance announced it will not sell its TikTok US operations to rival bidder Microsoft and instead chose Oracle as a “technology partner.” The...
TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and beyond. From now until October 8, the platform will host two livestreams per week, featuring runway shows by luxury designers...
In March, TikTok revealed its plans to open Transparency and Accountability Centers in Los Angeles and Washington DC. Due to Coronavirus, physical visits have been put on hold for now. TikTok has instead revealed its new virtual Transparency Center and invited select experts on virtual tours to learn and ask...
Influencer marketing is perhaps the one aspect of advertising that reflects most powerfully the era in which we live. Our love of social media, and its dominance in our lives – as a source of everything from news and information to original content via personal opinion – makes the concept of influencer...
Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct transactions. Many marketers want to make the sales impact of their influencer programs stronger and more accountable, in addition to driving...
