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While many of us have felt the effects of the cost-of-living crisis, few have been hit quite as hard as Gen Z. From lattes to laptops, prices are steadily rising and everyone is feeling the squeeze. While Gen Z may be shielded, to some extent, from soaring utility bills and...
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher than average, and who are guaranteed never to damage your brand by disgracing themselves in public sounds like the dream...
Marketing tactics evolve over time. From door-to-door marketing to television commercials to digital advertising, marketing techniques are changing. With the evolution of technology, marketers tend to adapt to new trends and use new means to promote their businesses, products, and services. Consumers are becoming smarter and they have changed their...
Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if it doesn’t, a business slowdown is inevitable. We invariably see the same belt-tightening in advertising in the face of...
What is the technology powering decentralised ad exchanges? How can it solve the problems of the current programmatic model?
How to execute campaigns in a not-so-borderless online world Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning rod, empowering social media users across many categories like food, fashion, beauty, sports, health, pets – the list...
