This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
TikTok has launched an in-app and out-of-home (OOH) advertising campaign in the UK to celebrate Black History Month with its Afro-Caribbean creators and artists. The #myroots campaign will appear across billboards and online until the end of October. The campaign features singer and songwriter Cat Burns, freestyle footballer Jeremy Lynch,...
Today, Instagram is celebrating its 10th birthday and is launching several new features to mark the occasion. Instagram is giving users access to ‘Stories Map’. This feature is a private map and calendar of the Stories you’ve shared over the last three years, so you can look back at...
Challenge Pringles, the iconic crisp brand, wanted to reach consumers in their homes and to elevate digital socialising during these uncertain times. TikTok creators were already using Pringles cans in creative and fun ways so the brand wanted to build on this by launching the #PlayWithPringles challenge on the popular...
Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving the needle on brand perception, reputation, and lift but also for flat out driving sales. That’s why influencer marketing...
Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can smell an advertisement a mile away and have no problem tuning out brands that try to appeal to them in...
Intellifluence is an affordable, end-to-end influencer marketing platform. We caught up with them to find out more about the challenges they are solving, how the dashboard streamlines workflow and how they verify influencer data. There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have...
