This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive buzz, awareness and excitement for ABSOLUT sparking conversation online. Key campaign objective The primary campaign KPIs that would be evaluated were potential...
Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform, with over one billion active users, and the birthplace of hundreds of cultural trends. Instagram’s expansion beyond photo-sharing Founded in...
Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020. In a time challenged by so many limitations and restrictions, influencers were forced to rethink their content to keep up...
The Influencer Marketing Show Global has revealed the first line up of speakers for the virtual event in November. We thought it would be a great opportunity to get to know some of the speakers who’ll be taking part in this first-ever virtual event, which is taking place from...
You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push advertising and overt sales pitches. Instead, companies are turning to more authentic forms marketing, ones that offer a human touch...
The post-COVID advertising and marketing landscape has many brands taking a step back to reevaluate their strategies. After a period of more restrained (and sensitive) messaging during the height of the pandemic, brands must find a way to reach old and new audiences with more traditional promotional content. With more...
