This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Just like everybody thinks they can be an influencer and don’t realise the hard work and skill it takes, many also believe setting up an influencer talent agency is a quick and easy way to make mounds of cash. Running a helpful, successful, professional and purposeful influencer agency means...
2020 has been a year of change – a change in direction, priorities and opportunities. But, if there’s one thing we’ve learned, it’s that video consumption isn’t losing momentum any time soon. As the global pandemic caused havoc worldwide, time that would have once been spent at...
Influencer marketing continues to thrive in the challenging current climate, with both brands and consumers appreciating the authentic connections it drives. Almost three-quarters of marketers are allocating more resources to influencer channels this year and 60% believe the return on investment (ROI) is higher than with traditional advertising. Video is...
Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on influencer marketing because, well, it brings results. Overwhelmingly, marketers say influencers drive some of the best ROI results available today....
Day One; TikTok, Social Good and the Influencer Pay Gap Hosted by Emily Trenouth, Head of Influencer Marketing at Mediacom, the themes of the first day were as diverse as benchmarking your influencer marketing strategy (CreatorIQ), and the need for standardization within the influencer marketing ecosystem. Taking off the Creative...
When we hear the word “marketing,” most people think about advertisements: billboards, banner ads, that one Spotify commercial that plays every five songs. If you’re as smartphone-addicted as I am, you might think about promotional emails, in-app notifications, or your favourite brand’s curated Instagram feed. But what brands...
