This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Content is more than just a way for brands to communicate with potential customers. It allows brands to express themselves in ways unlike ever before. During 2020, brands had to adapt, regroup and pivot to a new world where everything was unprecedented. Digital content was reapproached due to limitations from...
Aligning marketing with seasonal events – like Easter, Christmas, or Mother’s Day – helps to boost your visibility during lucrative shopping events, deliver highly-relevant content to your customers and align your brand with trending social conversations. But there are challenges as well as benefits. Seasonal campaigns are popular. Running one during...
If there is a time to be growing your Instagram it is now, which is why I am going to present to you, what I, having grown hundreds of thousands of followers over the past couple of years, think are the most important strategies to be using on Instagram in...
On the one hand, you’ll suffer regular snide comments about ‘oversharing’ and ‘using’ your children. On the other, you’re doing a job at helping tens of thousands of other parents to cope – and you’ll receive many more positive messages thanking you for saving people’s sanity, relationships,...
The answer? By staying attentive to content creators’ evolving goals and priorities, brands can not only prompt increased influencer activity but also lay the groundwork for lasting, mutually beneficial relationships that appreciate in value over time. To better understand how brands can build impactful connections with content creators in 2021,...
The debacle has now escalated further with influencers snatching the headlines once again. Many continue to soak up the sun at resorts in the Gulf in spite of the UK government’s attempts to enforce the message through a new ad campaign warning that holidays are “illegal” as new flight...
