This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Instead, influencers such as Addison Rae and Charli D’Amelio profit handsomely from performing the dances based 100% on the choreography created by Black artists. The good news is that the strike appears to be working. Not only has it prevented Megan Thee Stallion’s latest song, ‘Thot Shit’, from...
The exponential growth of the digital creative economy has generated millions of dollars for creators, helped new businesses find viral success, and offered a wide variety of professionals the flexibility to work from anywhere. This revolutionary economic shift was dramatically sped up as a result of COVID-19. The social media...
As we reminisce on the event and hand over the baton to the Paralympics after two years of Covid restrictions, it is clear the tone of the event was slightly subdued due to the circumstance. However, athletes were still able to rise above this and show us the way in...
Platforms such as Twitch are putting the onus on creators to comply with the DMCA without providing them with the proper tools, and those platforms are failing to find effective solutions to the bigger problem of copyright infringement; one such solution would be to negotiate a deal with the music...
A recent documentary on the gender-based pay gap, ‘Explained’, sheds some light on what’s behind the fact that female professionals on average still earn less than their male counterparts for doing the same work. It seems that the prospect of having children is the number one factor wrongfully condemning...
How can brands and influencers get it right? And how can brand marketers see beyond their own unconscious biases to connect with creators already championing their own communities? Using cause marketing for good The new phenomenon labelled ‘cause marketing’, meaning actively tying your brand’s image to an important issue,...
