This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
TikTok has opened up a new avenue for creators to express their individuality and creativity in a way that hasn’t before been possible. The aspirational aesthetics long associated with social content are becoming a thing of the past, as the app’s users embrace the imperfect over the perfect...
Throwing money at the creator economy problem Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with a $500,000 fund; YouTube shells out $100 million for top “Shorts” producers; since last November Snapchat has paid $1...
What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Or get togethers over wine, where the book chat is somewhat incidental.
We are seeing highly active fan communities popping up all over the world, for a plethora of unique interests and hobbies. Brands looking to connect with young audiences on this platform will do well to realise that digging a little deeper and learning about these thriving, perhaps more “unconventional” TikTok...
A Post For Rent co-created NFT marketplace for influencers and creators will launch in October with a creator art gallery planned to take place in Decentraland. The future has arrived, and it’s called the Metaverse. The big players such as Microsoft, Facebook, and many more have already rolled up...
In influencer marketing, fraud has become an increasingly sophisticated challenge – 68% of marketers reported experiencing influencer fraud in 2020, and we know this number is on the rise. Why? As influencer marketing has seen exponential growth over the last several years – set to grow to $13.8 billion this year...
