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LinkedIn’s own Marketing Solutions B2B Playbook page captures the fundamental dynamic endowing the platform with so much of its value for content creators to leverage. As LinkedIn themselves put it, their platform is the perfect place to “do business where business is done”. However, many other social media platforms...
In a recent analysis comparing the 2019 and 2020 holiday seasons, Traackr found that influencer posts mentioning shopping calls-to-action increased by 21%; affiliate codes increased by 32%; live shopping increased by 117%; and “swipe to shop” increased by 2,444%. There are a plethora of market indicators that suggest that...
With the rise of social media and no clear indication of it slowing down, there’s no surprise that influencers are taking over the world and having a more significant impact on our day-to-day lives. Now, contrary to belief, this isn’t always a bad thing. We have a lot...
Over the past five years, the global influencer marketing market size has grown from roughly $1.7 billion to nearly $14 billion. Combine this with the fact that social media is still in its infancy, and there’s reason to believe that the next five year’s growth will be...
If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie deprivation impacting the future of targeting and measurement, this emerging channel is set to become a cornerstone of growth for brands...
Collins Dictionary has chosen “NFT” as the word of the year for 2021 – but what are they, and what do they mean for content creators?
