Guest Writer

Guest Writer

This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.

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LinkedIn’s Unique Value as a B2B Marketing Platform

LinkedIn’s own Marketing Solutions B2B Playbook page captures the fundamental dynamic endowing the platform with so much of its value for content creators to leverage. As LinkedIn themselves put it, their platform is the perfect place to “do business where business is done”. However, many other social media platforms...

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Micro-Influencer Trends for 2022 and Beyond

Over the past five years, the global influencer marketing market size has grown from roughly $1.7 billion to nearly $14 billion. Combine this with the fact that social media is still in its infancy, and there’s reason to believe that the next five year’s growth will be...

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Why Influence Not Advertising is the Future for Brands

If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie deprivation impacting the future of targeting and measurement, this emerging channel is set to become a cornerstone of growth for brands...

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