This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Affiliate network Awin has launched a new voucher attribution feature for both advertisers and influencers to optimise their affiliate activity on the network. The feature, which provides an additional cost per acquisition model (CPA), looks beyond traditional last-click by facilitating partnerships between advertisers and content creators – allowing brands to give...
Snapchat has partnered LiveRamp, leading provider of omnichannel identity resolution, to launch its new measurement solution to support brands in tracking the success of their campaigns. Known as Offline Sales Impact (OSI), the tool will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly...
With all the noise and clutter on social media, if you are not developing video ads for Facebook, you are missing a huge opportunity. Advertising has always been visual, but when you strengthen video content with the power to target your ideal audience the impact can be huge. Here are...
As influencer ROI continues to be a challenge for brands investing in the channel, a new study has found some plausible results among beauty brands and influencers within the beauty industry. According to Marketing Week’s sister publication, Celebrity Intelligence, beauty brand marketers received an average ROI of £8.81...
Employees posting brand recommendations on social media channels is the most important way to harness the power of influencer marketing campaigns, according to a survey from Sprout Social. Known as employee advocacy, according to research, social marketers see this as a scalable alternative to influencer marketing – with 71% using employees...
The notion that video is exclusively an online marketing format has dominated the discourse surrounding video advertising in recent years however regardless of the mode of delivery – be it via laptop, mobile or television – video benefits from a long history of activating user engagement and is arguably one of the...
