This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer content may not be reaching as many people organically than users thought. According to an analysis by the influencer firm, Whosay shared with Marketing Dive, organic reach for influencer content on Facebook decreased by an average of 23% over the last 12 months. The research was based on 50...
Influencer marketing company Buzzoole has published a report that reveals #ad and #sponsored posts on Instagram grew by 44% in the first six months of 2018, compared to that of 2017. Buzzoole observed stats, including the number of sponsored content created by the ‘creators’, the overall engagement driven by influencer-generated...
Today (August 9) sees the official unveiling of the Influencer Marketing Awards (IMAs), bringing together brands, agencies and individuals to reflect the continued strength of the influencer marketing channel. Taking place on Park Lane, London in March 2019, the ceremony will place a spotlight on the very best influencer marketing...
As influencer marketing has recently come under fire for buying fake followers and transparency issues, meme accounts have been among the fastest growing accounts on Instagram. The witty, funny and relatable images and gifs appeal to mass audiences, creating highly shareable viral content. So, why? Memes are quick to digest,...
According to research by Bazaarvoice, nearly half of consumers (49%) want to see stricter rules for sponsored influencer content, while a further 47% are fed up with the repetitive influencer posts on platforms like Instagram. In addition, 23% said that they were concerned with the dipping quality of content, with...
H&M’s new sister brand Nyden teamed up with nine influencers, including Refinery29’s senior editor Alyssa Coscarelli, lifestyle blogger Javvy, and influencer Amanda Orelli, who tapped into their followers to ask them their garment preferences. The influencers used Instagram Stories’ new polling to gauge their followers top...
