This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
For many of us, influencer marketing has become something of a ‘love affair’. Fair enough, it’s been knocking around for some time now but the rise of celebrity influencers has brought the industry to the general populous and even invaded the c-suite. The community that has arisen off the...
At this year’s BAFTAs, those in the influencer marketing industry might have noticed a familiar, if not real, face. Shudu, the CGI influencer, signed a deal with EE to become, what they claim, was the “world’s first artificial (AI) stylist” as the mobile company tripped out a great...
New global research from Rakuten Marketing reveals that the allocation of marketers’ budgets for influencer marketing has doubled over the last two years, reaching 40% in 2019. In the UK, marketers working for consumer-facing fashion, cosmetics and travel brands are now setting aside in excess of £800,000 per year...
Today, the Influencer Marketing Awards unveiled which brands, agencies, and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns, agencies and tools will be honoured at the all-new awards ceremony taking place on March 26 at Sheraton Grand, Park...
Influencer marketing has come of age. After several years of potential, characterised by numbers of brands cautiously dipping their toes into the influencer pool, 2018 was the year in which marketing’s most exciting strategy took off. Discussions around should we or shouldn’t we have evolved into practical considerations...
The inaugural Influencer Marketing Awards (IMAs) is just around the corner (March 26 to be exact), and Tony Laskar, the CEO of Audience2Media, sat down with us to discuss the key developments in the influencer marketing industry, what he thinks makes a successful influencer campaign and how Audience2Media is helping...
