This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Save for a few pets and AI robots, influencers are human. The last few years have seen a huge rise in service providers attempting to streamline and automate what is an immensely nuanced and complex industry. While these services have certainly helped make influencer marketing much more efficient and therefore...
Melbourne cafe Legacy has been ordered to pay Instagram influencer Chloe Roberts more than $1,600 after a verbal contract between them “turned sour”. The Victorian Civil and Administrative tribunal took place this week and sided with Roberts in a dispute between the parties over “prematurely” deleted sponsored posts. According...
As brands grow, turning to new channels like messengers, e-mails, push notifications, and social media teasers to reach your target audience is vital in today’s digital landscape. When turning to visual content sources it is important to know where you should go and what platform should you use. Two...
The term influencer marketing used to conjure an image of a young female with a product as such selfie style images used to be common a few years ago. However, influencer marketing has been changing step by step beyond many best practices and failures.For example, the definition of influencer...
Instagram has announced that it will let influencers use the app to tag and sell products directly on the grid, which it hopes will improve the user’s shopping experience on the platform. Now, users will be able to purchase items that their favourite creators post directly through their feed....
Fyre Festival received all the attention it was due but for all the wrong reasons. Two explosive and eye-opening documentaries aired earlier this year sealed its fate as one of the most high-profile festival failures of all time – and unfortunately, it was all fuelled by an influencer strategy that masked...
