This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
In general, influencers have always had reach on their minds, paying particular attention to it each and every time a social platform tweaks their algorithm. Brands, on the other hand, have – in the main – been slow to measure reach; clinging instead to their fairly outdated (visible) engagement metrics (more on...
As influencer campaigns move from being a PR tactic to a strategic tool that’s integral to digital media marketing, it’s time to define the next wave of innovation within the space and determine how companies can achieve it. As global ad spend is set to grow to $5-10...
Earlier this month The Telegraph reported brands were starting to invest based on some surprisingly high user numbers, but TikTok is still light years behind other platforms and has a lot of hard yards to put in before it catches up, if it ever does. The app – formerly music.ly...
Influencer marketing platform Traackr has released two industry-first influencer marketing measurement tools, creating a new standard for understanding the value of influencer marketing. The lack of reliable measurement for influencer marketing has been an issue for many brands. Traackr noticed the need for a scalable way to objectively and reliably...
Talent management company Gleam Futures is launching its own brand consultancy, Gleam Solutions. The consultancy will provide talent marketing solutions to enable brands to access millions of creators globally and deliver talent-led campaigns, ensuring authenticity and creativity are at the heart. The 360-degree end-to-end offering will give brands access to...
Since influencer marketing platform Whalar launched in 2016, the team has grown to nearly 100. The latest additions to the team are nothing short of impressive. Bob Greenberg, the founder of R/GA and advertising and communications industry pioneer, joins Whalar as vice chairman. “I’m very proud to include...
