This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
French beauty brand Sephora has been leading the way when it comes to influencer partnerships. Just under two years ago, Sephora took a new approach to its strategy to focus on longer-term relationships, allowing them to build a “longitudinal set of discussion with influencers.” Recently, Sephora went on the hunt...
With the influencer market growing, and as advocates of the influencer space, we thought it was time we created a brand-new jobs listings page with the hottest new job roles available in the influencer marketing industry. This includes the likes of account managers, influencer marketing gurus, partnerships managers, and influencer...
Influencer marketing was once a new marketing channel but has passed through the phases of discovery to first movers in the industry and now it is becoming a mainstream marketing channel as more brands look at how they can use it. What the future of this industry pertains will be...
Yesterday (June 4), Instagram announced that it is now allowing advertisers to promote organic branded content from influencers as adverts in the feed and in Stories. According to the platform, it has been one of the biggest requests from brands to date as they look to incorporate branded content posts...
Talent management agency The Hello Group have announced a strategic partnership with influencer marketing platform Post For Rent, to support brands in creating successful and engaging influencer marketing campaigns worldwide. Post For Rent will utilise The Hello Group’s global relationships with key potential partners, talent, agencies, record labels, and...
Influencer marketing platform Klear is now able to automatically monitor and analyse influencer marketing campaign success using a sophisticated deep learning algorithm. Klear can estimate campaign ROI with an automated process that takes both time and precision as there has been a lack of dependable metrics that convey impact. Marketers...
