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Japanese retail company Uniqlo has teamed up with video platform TikTok to promote the brand’s #UTPlayYourWorld in-app user-generated contest. The contest requires the app’s users to post “creative, authentic and inspiring” videos of themselves wearing Uniqlo’s line of ‘UT’ graphic t-shirts. The video must include the custom-made...
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn. “On Friday, we gathered over 100 members of our team in Germany to share the news that Social Chain Group plans to become a public...
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked by influencer adverts compared with TV, Facebook and YouTube adverts, and the priming effect of influencer adverts, by answering the question, why...
The umbrella term ‘influencer’ tends to be used to define the huge spectrum of digital-first talent from the likes of celebrities, content creators and gamers to micro influencers, vloggers and bloggers, without even considering the sort of content they post, on which platform and who their community is. Speak to...
It is rumoured that media, marketing and comms business Jungle Creations and influencer marketing agency Goat are in talks about merging into one media and marketing company, which would create an interesting proposition for the many of the brands they both work with. The merger would bolster expansion into other...
The crazy amount some top-tier influencers earn has been splashed in the headlines, yet, brands, content creators and agencies are still in the dark when it comes to working out how much to charge and pay for a campaign. Influencer rates are hard to navigate, especially as each influencer and...
