This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing spend in the US and Canada has grown 83% year-on-year as investment in the channel continues to increase, according to research from influencer marketing measurement company, Instascreener. The company, formerly known as Points North Group, measured the investment using its own spend data for non-Instagram influencer spend in...
Nano influencers are a relatively new breed of influencer with typically 1k-10k Instagram or YouTube followers. However, the potential issues that brands could face when working with nano-influencers (NI’s) are vast and can vary from timeline setbacks to complicated legal issues. When working with a well-versed influencer, not only...
Pinterest has opened a new office in Singapore in the APAC region – one of the company’s fastest-growing regions. Ayumi Nakajima, country manager, South East Asia & India, will head up the team and focus on increasing growth in the region. Pinterest has another office in Tokyo, which opened in...
Ahead of VidCon, Facebook announced it is making a series of updates that aim to provide creators with more opportunities to make money on the platform as it competes with the likes of YouTube and Twitch.The new updates include more options for creators to earn revenue through different types...
InfluencerDB’s latest Audience Quality Benchmark report found that Instagram influencer marketing engagement has been steadily dropping globally since 2016 and has recently plateaued, indicating a maturing market. The average engagement rate for sponsored posts dropped from 4% in Q1 2016 to 2.4% in Q1 2019 whereas non-sponsored posts...
As video advertising continues to grow, influencers will play an increasingly important role for brands looking to stand out in the video space. The growth potential of influencer video is so significant, it could be influencers that drive video’s growth — and not the other way around. Nearly two-thirds of...
