This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
More and more brands are turning to influencer marketing to reach relevant audiences and advertise their products in a genuine way. However, the growing popularity of this form of marketing has not been without its challenges. When new regulations are first introduced they can often create confusion as to what...
Since launching our influencer marketing agency four years ago, it’s become clear to me that some marketers have often disregarded the need to focus on local territories in their global cross-border influencer marketing campaigns.Activating your cross-border influencer campaign without any local consideration can be fine when the campaign...
In 2016, the Instagram feed algorithm was displayed in chronological order. Instagram claimed that this meant that users only saw half of their friends posts on their feed. They argue that the new algorithm prioritizes the content that users want to see, allowing them to view up to 90% of...
Brands are investing more in influencer marketing with marketers predicted to spend a whopping $8.5 billion on influencers this year, reaching a further $10 billion in 2020, according to Mediakix. However, what about all of the budget lost to fake influencer marketing? According to a new report by Cheq,...
The arrival of virtual influencers is making human influencers work more for their money. As virtual creators are becoming more popular in the space, we speak to Charlie Buffin, founder and CEO at Spark CGi – a company that creates CGI influencers – to find out how they go about determining an...
Britain is a nation of sports lovers. That much is undeniable. From Wimbledon and the Grand Prix to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been glued to our screens and don’t seem...
