This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The arrival of virtual influencers is making human influencers work more for their money. As virtual creators are becoming more popular in the space, we speak to Charlie Buffin, founder and CEO at Spark CGi – a company that creates CGI influencers – to find out how they go about determining an...
Britain is a nation of sports lovers. That much is undeniable. From Wimbledon and the Grand Prix to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes have been glued to our screens and don’t seem...
California-based company, Seed, which produces beautifully designed probiotic supplements, has recently started to require its social media influencers to pass an exam before they can endorse any of the company’s products. Following increasing concerns around social media influencers promoting health products like detox tea, celery juice and other diet...
In 2019, Gen Z makes up 32% of the global population. By 2020, it is estimated that the age group will form 40% of all EU, US and BRIC consumers, with an estimated ‘soft’ spend of $5 trillion globally per year.As the spending power and influence of this demographic...
Today, Instagram will be hiding public like counts on posts for Instagram users in Australia, Brazil, Ireland, Italy, Japan, New Zealand and Canada, to “remove pressure” on users. Instagram began the trial in Canada this May, where users had to opt-out to show the likes publicly. Instagrammers will still be...
The Content Creators Register is the UK’s first professional membership organisation for bloggers, vloggers, and social media influencers. The organisation gives passionate content creators a means of setting themselves apart, as well as facilitating brands in searching for reputable creators to work with. We sat down with founders Alex...
