This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The industry has been buzzing over Instagram’s test to hide likes. Some have even gone so far as to suggest that without likes influencer marketing is dead. Since we were introduced to social media, we’ve associated it with likes, be it a blue thumb under a Facebook post,...
Marketing platform Zyper recently raised $6.5 million in Series A funding led by Talis Capital, Forerunner Ventures and Y Combinator. The investment comes at a time when many consumers are losing trust in influencers even though influencer marketing budgets continue to increase. Founded by Made in Chelsea reality TV...
More and more brands are turning to influencer marketing to reach relevant audiences and advertise their products in a genuine way. However, the growing popularity of this form of marketing has not been without its challenges. When new regulations are first introduced they can often create confusion as to what...
Since launching our influencer marketing agency four years ago, it’s become clear to me that some marketers have often disregarded the need to focus on local territories in their global cross-border influencer marketing campaigns.Activating your cross-border influencer campaign without any local consideration can be fine when the campaign...
In 2016, the Instagram feed algorithm was displayed in chronological order. Instagram claimed that this meant that users only saw half of their friends posts on their feed. They argue that the new algorithm prioritizes the content that users want to see, allowing them to view up to 90% of...
Brands are investing more in influencer marketing with marketers predicted to spend a whopping $8.5 billion on influencers this year, reaching a further $10 billion in 2020, according to Mediakix. However, what about all of the budget lost to fake influencer marketing? According to a new report by Cheq,...
