Guest Writer

Guest Writer

This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.

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Will Instagram Stories Replace Likes?

The industry has been buzzing over Instagram’s test to hide likes. Some have even gone so far as to suggest that without likes influencer marketing is dead. Since we were introduced to social media, we’ve associated it with likes, be it a blue thumb under a Facebook post,...

Guest Writer

Influencer Accountability and How to Avoid Common Pitfalls

More and more brands are turning to influencer marketing to reach relevant audiences and advertise their products in a genuine way. However, the growing popularity of this form of marketing has not been without its challenges. When new regulations are first introduced they can often create confusion as to what...

Guest Writer

What is the State of Organic Reach on Instagram?

In 2016, the Instagram feed algorithm was displayed in chronological order. Instagram claimed that this meant that users only saw half of their friends posts on their feed. They argue that the new algorithm prioritizes the content that users want to see, allowing them to view up to 90% of...

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