This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The influencer marketing industry is in flux. We are seeing influencer engagement rates hover at all-time lows, while paid media spend on boosting influencer posts are surging. As a result, influencers are increasingly being used as an extension of a company’s performance media strategy rather than strictly a public...
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to develop best practice standards for companies working in the influencer marketing industry. The key principles include a commitment to transparency...
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to be part of the most important conference in the influencer marketing calendar and meet potential prospects, hear from a range...
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’s global retail network to provide a holistic user-generated content (UGC) and word-of-mouth platform With nearly six million community members worldwide,...
It seems a fairly obvious thing to say for marketers not to put all of their efforts into Instagram at the expense of other channels but with Instagram considered the ‘powerhouse’ of influencer marketing (rightly or wrongly), it’s a warning that really needs to be said – and needs to...
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total funding-to-date to €2.2 million. SNÖ Ventures, Thomas Falck (Chairman of Investinor), and Martin Ingemansson (Managing Director at Facebook Nordics) also...
