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Guest Writer

This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.

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The Rise of the Social Publisher

Have you ever met an ‘influencer’ who likes being called an ‘influencer’? The word influencer has become tarnished. Partly due to the BANJO influencer – an acronym thought up by consultant Scott Guthrie. BANJO stands for the few bad actors within the industry that bang another influencer job out without any...

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