🚨Subnetworks Get The Compliance Treatment

Happy Wednesday, and welcome to another Affiliate Pulse!

Hope you’re feeling refreshed after the Easter break and managed to soak up some rays ☀️. 

This week, we’ve got big news from the APMA on subnetwork compliance, with a new Code of Conduct. As the Association builds out its guides and standardisation documents, subnetworks are taking centre stage. 

We’ve also got actionable advice from Alexandra Gogalniceanu on how affiliates stay relevant in the new AI landscape. Alexandra shares that those who can combine technical understanding, business insight, and human judgment will remain invaluable. 

Meanwhile, in Industry Insight, we share Maya Raichoora’s insights into rethinking performance. 

It’s also shaping up to be a big year for acquisitions, with the latest being Levanta’s acquisition of Perch+. 

And there's some exciting news in the world of Hello Partner. The GPMAs are back with a bang! This 10th anniversary edition introduces fresh categories, sharper criteria, a new venue and a team-up with PI LIVE Europe - Festival of Partnerships. Entries are open now! More on that below 👇

Now, let’s dig in.

In today's newsletter:

• Pick of the day: APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
• Trending: Affiliates, To Stay Relevant, Move Beyond Mere Execution
• Industry Insight: Unlearn the Habits Holding You Back

Pick of the day

APMA Seeks to Tame Subnetwork Wild West with Code of Conduct

The APMA has published a proposed Code of Conduct for subnetworks, with a specific focus on transparency. 

Director Kevin Edwards shared that by focusing on best practice, the APMA hopes brands will vote with their marketing budgets and spend it on good quality partners, which should compel bad actors to “clean up their acts.”

The Association is now seeking feedback on the Code, with plans to launch in Q2 2026, and a public record of the organisations that commit to it.

Trending

What's hot on Hello Partner right now

Affiliates, To Stay Relevant, Move Beyond Mere Execution

Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.

Levanta Acquires Affiliate Network Perch+

The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.

GPMA 2026: Reimagining How Industry Excellence is Recognised

Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.

Monthly Top Line - March 2026

The who’s who of appointments, promotions, and job shake-ups.

Beyond Discounts: Unlocking Deeper Member Engagement and Commercial

In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction.

Industry Insight

Stay at the top of your game

This week, we’re sharing some words of wisdom from Maya Raichoora, Co-Founder of Remap, on unlocking your potential — and it’s all about letting go of the habits that are holding you back. 

“It’s taken me 20+ years to realise that the things I thought would make me perform at my best actually held me back,” shares Maya. 

In a world of hustle culture with an always-on mentality, Maya notes that while she once thought more hours meant more results, in reality, strategic hours and deep focus is the approach which garners real results.

It’s also about balance. 

Maya shares that sacrificing relationships is not part of the recipe for success; in fact, they sustain performance, while recovery, reflection, and downtime are actually “performance multipliers.” 

And while many of us have felt the pressure to always appear confident and in control, Maya says that vulnerability and reaching out for help can accelerate growth, while sharing honestly about struggles doesn’t destroy respect, it helps to build it. 

At the same time, while external validation can be helpful, it’s important that this is not the only indicator that you’re performing well, creating internal benchmarks and pausing for self-reflection is key. 

“Success is about the process, growth, sustainability, and the person I’m becoming - not just the finish line.”

And, if you liked this, there'll be more actionable strategies shared by Maya at the PMA’s exclusive Shortlist Networking Brunch.

Maya will be diving into the power of the ‘champion’s mindset’ alongside a guided visualisation session and much more! Attendees will be announced this Thursday, so keep your eyes peeled 👀.

If you've been lucky enough to get an invite, be sure to RSVP ASAP — there are only 220 spaces available and these are filling up fast!

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Until next time,

Madaline Dunn Community Editor Email me Connect with me on LinkedIn