Welcome back to Influencer Insider! I hope you're looking forward to gorging on mini eggs over the next few days.
This week, Alix Earle wowed us all with a new skincare brand launch. Keep reading to find out why it's the perfect brand-audience match.
Secondly, Billion Dollar Boy may have cracked influencer payments, with their new platform allowing for instant and early automated payments. Say goodbye to multiple invoice chase-ups!
More news for creators - over on the CreatorFest Collective, we're taking an Academy masterclass in community building.
We've also announced our first CreatorFest headliner - check out the surprise on LinkedIn!
Have a lovely and restful Easter break! Now, let's get on with the news. 🐣
In today's newsletter:
- Pick of the day: SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
- Trending: Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
- Campaign of the week: April Fools Choccybels!
📝 Pick of the day
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Alix Earle has built a following on relatability. Now she is turning that credibility into a business. The infamous influencer, who holds more than 14 million followers across platforms, has launched skincare brand Reale Actives in partnership with Dr Kiran Mian.
For influencer marketing observers, the launch is less about another celebrity beauty line and more about a case study in audience trust and long-term narrative building, which Earle nails exceptionally. She has documented her skin journey for years on TikTok.
Sofia Aira
↗ Trending
What's hot on Hello Partner right now
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Community Building Guide: Don't Build on Rented Land
More creators are waking up to this reality and making a deliberate move: taking their intellectual property off rented land and building something they actually own.
How the Creator Economy Can Actually Counter the Manosphere
The Manosphere didn't wait for anyone to feel ready. It developed, iterated, and A/B-tested messaging for these young men who were lonely, disillusioned, and economically anxious, and told them, with absolute confidence, that it had the answers. It was wrong, of course. But it was consistent, and let’s be real, in the attention economy, consistency triumphs over ‘correctness’ every time.
✨ Campaign of the week: April Fools Choccybels!
Babybel and Monty Bojangles officially win campaign of the week with their fantastic April Fools stint.
It's always fun seeing a brand join in on the April Fools pranks, and when I scrolled past this on socials, I almost thought it was real.
Don't they look... never mind.
👀 Algowatch: Breaking news!
Social media is currently the top source for Gen Z to get their breaking news, according to new data by Sprout Social.
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💭 Thursday thoughts
Happy Easter everyone! I hope you can enjoy some quality time away from work with family and friends. And lots and lots of chocolate! 🥚
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
