🚀 Levanta Bets Big on Creators with New Launch

Happy Tuesday!

First things first, hello! Absolutely thrilled to be taking the reins as the new Community and Content Editor at Hello Partner.

I’m looking forward to spotlighting innovation, investigating the top trends and challenges and connecting with this community.

And thank you to the brilliant Sol Wilkinson for passing on the newsletter baton. My Affiliate Pulse takeover starts now — strap in.

Now, let’s get on with the news.

In today's newsletter:

• Pick of the day: Levanta’s Co-Founder talks Paid Placements and industry evolution
• Trending: Front Row Acquires Socium Media in Bid to Break Down Industry Silos
• Industry Insight: Remember, campaign visibility = impact

Pick of the day

“We Want to be Marketplace Agnostic” Ian Brodie on Levanta’s Paid Placements Launch

Levanta CEO and Co-Founder Ian Brodie talks to Hello Partner about the industry’s recalibration in 2026, evolving consumer behaviour trends, and the drive behind the company’s Paid Placements launch. 

The new feature, which launched today, aims to alleviate the risk traditionally placed on affiliates by implementing a hybrid payment model. 

Trending

What's hot on Hello Partner right now

Front Row Acquires Socium Media in Bid to Break Down Industry Silos

E-commerce agency Front Row Group has acquired New York-based performance marketing agency Socium Media in a deal targeted at strengthening creative and performance integration.

Agentic AI Hits Google Shopping, What It Means for Affiliate Marketers

Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?

‘Pragmatists’ Identified as Key Growth Driver for Beauty Brands

Fashion and beauty brands are underutilising a key customer base for organic growth, according to new consumer research from Mention Me.

What I Wish I Knew Before Scaling an Affiliate & Influencer Programme

Tails.com's Lucy Whitear takes an honest look at scaling an affiliate programme, sharing the mistakes made along the way and the moves that unlocked growth.

Industry Insight

Stay at the top of your game

This week’s industry insight comes from a business case study — and it’s all about tracking and attribution. 

In 2026, this puzzle has never been more complex.

Tracking visibility is crucial for both understanding campaign impact and informing how you tinker with the nuts and bolts. 

For Jenna Carr, founder of The Travel Mum, the importance of having the full picture recently became crystal clear.

When running a travel brand campaign, she spotted a disparity between platform reports. Across both tracking methods, the campaign generated 71 total orders.

But 49 orders (69%) were not captured by last-click CPA tracking.

Here, Jenna determined that audience behaviour didn’t change; measurement did. 

Family travel purchases — like the consumer path to purchase, more broadly — are rarely linear, but most brands don’t track beyond the last click.

And without additional visibility provided through partner code usage, last-click attribution underestimated campaign revenue by 69%. 

The takeaway? 

Data is key, and going forward, attribution models should more clearly reflect consumers’ purchasing behaviour. 

Amusing Affiliates

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Until next time,

Madaline Dunn Community Editor Email me Connect with me on LinkedIn