Welcome back to Influencer Insider! Get ready to LEARN this week. 🤓
The IMTB and HypeAuditor revealed some wild news today: the long-standing myth that disclosing an #ad in your sponsored video caption would harm your engagement is officially DEAD. Read more on that below.
Furthermore, the Super Bowl seems pretty de-influenced this year. With fewer celebrity/influencer features than ever, what can we learn about appealing to audiences in 2026?
Over in the creator economy, The Goat Agency has launched a new YouTube Creator Solution in partnership with WPP Media and Google. It really is the year of creators!
Let's dive in.🤿
In today's newsletter:
- Pick of the day: Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
- Trending: The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
- Campaign of the week: Super Bowl NFL Champions
📝 Pick of the day
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
For years in influencer marketing, there has been a looming fear of the unassuming yet menacing #ad. Creators worry that if they clearly label a post as sponsored, both the algorithm and the audience will quietly punish them.
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement. Wowing!
📝 Calling all journalists!
Our friends at Journalism UK are looking to sharpen their focus. They’re running a brief survey to ensure their newsletter, podcast, and LinkedIn group are truly serving the needs of today's journalists (and those in adjacent fields).
If you have a spare two minutes, your input will help build better resources for our entire profession. Take the survey below 👇
↗ Trending
What's hot on Hello Partner right now
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape. 2025 was a huge year for celebrity and influencer founders, and the stats prove it.
SpudRave - Live CreatorFest DJ Set
If there’s one thing you can count on, it’s that SpudBros are bringing the party. Watch the Live CreatorFest SpudRave DJ Set now!
Introducing the CreatorFest Academy: A New Essential Resource for Creators
We're excited to announce the launch of the CreatorFest Academy, a brand-new educational hub designed to support creators at every stage of their journey.
Creators aren’t just growing a community. They’re building a media business.
The creator economy is often described as relationship-driven, personal, and community-led - and that’s true. But on its own, it no longer explains how many creators are actually operating day to day.
by Kamya Marwah
The Goat Agency Launches New YouTube Creator Solution in Partnership with WPP Media and Google
The Goat Agency has announced the launch of its new YouTube Creator Solution, developed in partnership with WPP Media and Google, marking a significant step forward for the creator economy and the future of creator-led marketing.
✨ Campaign of the week: Super Bowl NFL Champions
The Super Bowl had some AMAZING campaigns this year, but this one took first place.
If you want an inspirational moment or even a good cry, watch the full ad. No famous faces, just inspiration for the next generation of sports stars. 🥹
Read more about this fab campaign that was measured as the most popular with the audience.
👀 Algowatch: txt me when ur home!
Snapchat has introduced a new Home Safe feature in the app that alerts your friends and family when you have arrived at a destination safely.
As a woman who always has a 'txt me when ur home' message from her pals after leaving the bar, this is a lovely and needed step forward for safety!
💭 Thursday thoughts
My thought today goes to my fabulous colleague and friend Mollie Leach who had her last day at Hello Partner on Tuesday. As our Conference Producer, she was a huge part of CreatorFest and was such a ray of sunshine every day. ☀️
We'll miss you so much Mol and know you'll do amazing things! ♥️
👩💻 Jobs Board
Advertise your job openings for free with Hello Partner.
Company: Cherry Pick Talent
Location: London, UK
Salary: Not Listed
Company: The Digital Dept.
Location: New York, NY, USA
Salary: $75k
Get your company in front of 6,300+ influencer marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
Until next time!
|
Sofia Aira Journalist Email me Connect with me on LinkedIn |
