Happy Wednesday!
There's a new writer in town, here at Hello Partner HQ.
We're delighted to have Madaline Dunn join our team, a talented journalist who's already reporting from the front line of affiliate and performance marketing.
If you have an op-ed, a point of view, or breaking news to share, she’s the journo to speak to. You can connect with her here.
Our other big announcement: PI LIVE Europe will be returning to London from 19 to 21 October 2026!
This year, we're doing things differently. We're launching the Festival of Partnerships, a new multi-campus takeover, with three dedicated spaces for high-intent conversations and focused learning. More on that below.
Now, on with the news.
In today's newsletter:
- Pick of the day: Tradedoubler CEO talks US expansion and more
- Trending: APMA launches AI taskforce
- Top Tip of the Week: Stop seeking perfection
Get ready... PI LIVE Europe is back this October with a massive multi-campus takeover of London.
This year, Europe’s largest performance and partnership marketing festival will bring together an international community of 3,000 industry professionals to learn, connect, and close deals.
Each venue across the campus will offer a different flavour, from industry connections on Retail Media & Creator Street, to deep dives at The Steel Yard, and trusted conversations at The Partner’s Arms.
Join us at the ultimate hub for the partner economy.
Pick of the day
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
You can now claim an extension! 🥳
You’ve got an extra two weeks to complete your entries and join us for our 20th anniversary ceremony.
Select your categories, get sign-off, and finalise your submissions.
If you have any questions, reach out to our friendly awards team at awards@hellopartner.com
Trending
What's hot on Hello Partner right now
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
Tip of the Week
Stay at the top of your game
Are you more likely to read a 5.0 star newsletter with 20 subscribers, or a 4.2 star newsletter with 5,000 subscribers?
This week's top tip comes from Ad Psychology. Perfect 5-star ratings don’t always inspire trust. In fact, they rarely do.
Research from Northwestern University and PowerReviews found that products rated between 4.2 and 4.5 actually drive more purchases than perfect scores.
Consumers have developed a healthy scepticism of perfection, seeing only 5-star reviews without any criticism triggers their “BS detector." The majority (82%) of shoppers actively look for negative reviews to see if flaws matter to them personally.
The takeaway here is to be wary of claiming you’re “#1.” It's overdone and bears little weight. Instead, share a hyper-specific, verifiable metric that only you can back up.
It's the details that build trust. Perfection does not.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
