Happy Tuesday!
We've made it (nearly) to the end of January. And, already, the affiliate landscape is in a state of flux. Never a dull day...
If you want something to look forward to before Q1 wraps, don't miss out on our regional PI LIVE event: Level Up. Tickets are now available for a relaxed day of networking and workshopping in Bristol. You can grab your tickets here.
Now, on with the news.
In today's newsletter:
- Pick of the day: Mantra Co. launches with a focus on "deliberate, sustainable partnerships"
- Trending: Awin puts compliance collaboration in place with Honey; Phonexa talks performance marketing beyond the click
- Top Tip of the Week: Awin's James Bentley has built an open-source GEO tool
Pick of the day
Mantra Co. Launches With a Focus on “Deliberate, Sustainable Growth”
Dan & Emily Harding have launched Mantra Co., a new consultancy that provides a “shortcut to scale” for affiliate partners. Here, they explain what inspired the new venture, their view on the landscape, and tips for anyone entering partnerships.
Trending
What's hot on Hello Partner right now
Awin Says ‘Breaches Confirmed,’ Sets Compliance Collaboration with Honey
The network states that quality is an "ongoing and crucial focus", as it works on a remediation plan with Honey.
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
The Evolution of Creator Commerce
An exploration of how the creator economy is integrating with affiliate and performance marketing to create powerful hybrid models.
Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising
The programmatic landscape is noisier than ever, with brands battling for visibility across countless channels, formats, and audiences.
This PI LIVE session equips you with the strategies to cut through the clutter and maximise return on every impression.
How Social Commerce Rewrites the Customer Funnel From Scroll to Sales
Discover how brands can connect and activate creators and partners to amplify immersive and measurable experiences that grow real business results and deliver ROI.
Tip of the Week
Stay at the top of your game
It is 2026, and we're all curious to see how we're performing on LLMs.
Awin's James Bentley has built an open-source GEO tool for affiliates and content creators to monitor the best-performing URLs for different prompts.
It features stats for each citation, such as 'total domain citations', 'average domain rank', 'average citations per output', and more.
You can take a look at it here.
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
