📱The Biggest Social Media Updates in 2025

Happy Thursday, and welcome back to the last Influencer Insider of 2025! 🥹

Firstly, a thank you to everyone who has been reading the newsletter this year. I appreciate every single one of you who clocks in to check out my headlines of the week! 🫶

Additionally, I'm currently compiling a State of the Creator Economy Report and seeking responses from brands, agencies, talent managers and creators. Please help a girl out and give me 3 minutes of your time to fill out your correlating survey! 🙏

By participating, you'll receive guaranteed early access to the report and be entered into a prize draw to win a £100 Amazon voucher. And let's be honest, we'll all need that money in January.

Wishing you a Merry Christmas and happy new year. Have a slay, no sleigh, time!

Onto the news. 💋

In today's newsletter:

• Pick of the day: Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
• Trending: Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
• Campaign of the week: Gap x Summer Fridays

📝 Pick of the day

Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates and changes, and what they mean for 2026.

↗ Trending

What's hot on Hello Partner right now

Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.

Unfollow the Crowd. It’s Time to Build Your Personal Brand.
In this session, leading talent manager and Co-Founder of Diving Bell, Justin Girdler, is joined by top food creator Matt Adlard and personal finance creator and broadcaster Abi Foster to discuss how to build a successful personal brand.

Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

Stop Renting, Start Owning - How Big Retailers Stay Relevant on Social
Our experts will break down how brands have a real opportunity to work with creators as strategic partners on their own channels, and create content that truly keeps audiences entertained. Stop renting, start owning. 

✨ Campaign of the week: Gap x Summer Fridays

I've been WAITING to talk about this collab!

What could hit better than a legacy clothing brand that has been killing it all year collabing with a brand new it-girl makeup brand? Not a lot!

Summer Fridays and Gap were a match made in heaven, waiting to happen all year. I'm so glad it happened, because this is every girl's dream. Well, if I may speak for us all.

Not only are the actual products so cute and on brand with both vibes, but the advertising is great. Classic comfy girl videos, pretty aesthetics and influencers and models that we all know and love.

A perfect 5/5 from me! Is it too late to put those pjs on my Christmas list? 🌟

👀 Algowatch: Is video out?

YouTube is now testing an Instagram-style photo carousel feature, which will appear in the Shorts feed.

💭 Thursday thoughts

I saw a lovely TikTok that I'd love to share with you all. This Sunday the 21st, on the Winter Solstice, write 12 wishes that you'd love to achieve in 2026 on slips of paper and fold them up. Big goals that you'd be over the moon to make happen.🌟

Then, every evening leading up to New Year's, take a slip of paper and burn it without opening it.

Then, on New Year's Eve, open the final slip. Whatever the wish is on the paper, you must make your goal to achieve in 2026. Good luck! 🪄

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Until next time x

Sofia Aira Journalist Email me Connect with me on LinkedIn