Happy Tuesday!
In 2026, we're planning to reach the community throughout the UK with a series of regional events: Level Up.
These will be relaxed, informative days focused on training and networking. Our first edition will take place in our hometown Bristol. You can find more details on how to register interest below.
To honour the launch, we asked a room full of West Country affiliate marketers: coffee or cider? You can see which one won here.
Now, on with the news.
In today's newsletter:
- Pick of the day: Tradedoubler reports record Cyber Weekend
- Trending: Why we must protect small businesses in affiliate marketing
- Top Tip of the Week: Creators expected to have a major 2026
Pick of the day
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Trending
What's hot on Hello Partner right now
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
Blue Light Card's CMO shares strategies and tips on how real-world affiliate experiences can drive consumer satisfaction and brand opportunities.
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Big news! We’re bringing back regional events with a brand-new format: Level Up.
Our first edition will take place in our hometown, Bristol, on 26th March 2026.
Relaxed, peer-led, and practical, it’s your space to swap experiences, learn real-world skills, and connect with people who get what you do.
Register your interest to be first in line!
Tip of the Week
Stay at the top of your game
According to new data from the IAB, US annual creator economy ad spend is set to rise by 18% in 2026, which presents a significant opportunity to the affiliate channel.
The report forecasts rising ad spend on creator partnerships: $13.2B on social media content amplification (+48%), $11.1B beyond social (+56%), $11.6B on content creation (+21%), and $7.9B on intentional ad adjacencies (+33%).
Creators saw strong performance across Cyber Week and this is going to continue into 2026. If they are not yet part of your affiliate programme, now is the time to step into the space.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
