Happy Tuesday!
Happy Black Friday week. May your tracking behave.
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Now, on with the news.
In today's newsletter:
- Pick of the day: German affiliate awarded €465 million in Google lawsuit
- Trending: PayPal wins influencer lawsuit; a lesson on vibe coding
- Top Tip of the Week: The truth behind high-performing influencer codes
Pick of the day
“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit
Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.
“Google managed to push back, delay, and find loopholes again and again,” he notes. “The sum was a lot smaller than what Idealo wanted. I think that’s often how these things go.”
Here, he discusses the lawsuit and what it means for affiliates moving forward.
Trending
What's hot on Hello Partner right now
PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing
The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click rules they agreed to.
One Third of Golden Quarter Spend Still Happens After Black Friday
New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
Let's Vibe Code an App Together
Make money, quit our jobs & move to a tropical island, ready?
Tip of the Week
Stay at the top of your game
Consultant Ishtvan Torpoi warns that generic, influencer discount codes are quietly draining your budget.
While codes like “WELCOME15” or “SAM10” seem efficient, they rarely stay exclusive. Within hours, they’re scraped by AI, shared on forums, or auto-injected by browser extensions, making it look like an influencer’s performance is more impressive than it is. In reality, many of those sales never came from the creator at all.
This leads to corrupted data, misguided budget decisions, and a surge in untraceable code usage.
Mixing generic codes with voucher attribution isn’t optimisation, it’s "chaos disguised as performance."
Read Ishtvan’s full article to learn how brands can protect their budgets.
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
