Welcome back to Influencer Insider!
Next time you hear from me, I'll be another year older. Feel free to send me a birthday prezzie 🎁
This week, Influencer Strategists launched a new influencer marketing community, Adobe announced plans to buy Semrush, and a creator faces a huge legal battle with Sweaty Betty.
Don't forget you can still enjoy two of our best CreatorFest sessions FREE of charge on the CreatorFest Collective!
What's not to love, honestly. 💋
In today's newsletter:
- Pick of the day: Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators
- Trending: “A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
- Campaign of the week: Sky Sports Halo - where did it go wrong?
📝 Pick of the day
Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators
Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.
Read the full story above!
↗ Trending
What's hot on Hello Partner right now
“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
From Hashtags to Headlines: How Influencer Marketing Is Powering Global Brands
The world’s biggest brands aren’t just buying reach anymore, they’re building communities through creators who connect, not just promote.
✨ Campaign of the week: Sky Sports Halo
This week, we're going in with a different angle.
I want to talk about the flop that was Sky Sports Halo and how using influencers could have made this a success.
Instead of reducing women's sports to matcha, hot girl walks and pink text to appeal to female fans, Sky could have used sports influencers.
I truly believe that using athletes who already have a big online presence, like Ilona Maher or Simone Biles, would have made a much better impact.
How are we letting decisions like this fly in 2025?! 💔
👀 Algowatch: Gen Zers are giving up Google
New TikTok information has been revealed, and it's pretty shocking. 88% of Gen Zers now search on TikTok instead of traditional search engines. That's a wild stat!
Check out the most recent list of social media updates here.
💭 Thursday thoughts
Shouting out birthday gifting from brands. So far this week, I've claimed:
A GAIL's sweet treat
A cake from Costa
A Pizzarova pizza
A Chopstix noodle box
£5 voucher for SpaceNK
£5 voucher for Hotel Chocolat
Any more great deals, let me know. I'm on the hunt for freebies!
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Until next time x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
