Happy Thursday, and welcome back to Influencer Insider! 🌟
It's been a very busy week in the influencer world. Amelia Dimoldenberg wrapped up a fab new series involving F1 drivers, and I chatted to Asti Wagner all about what it's like being a Gen Z founder. Spoiler: it's HARD.
Also, the CreatorFest Collective is popping off! If you're a creator or work with creators, join our new lil community and have your say on the creator economy. We're always looking for guest writers, and as a bonus for just being a member, you get to enjoy two of our best CreatorFest sessions FREE of charge.
What's not to love?! 💋
In today's newsletter:
- Pick of the day: Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration
- Trending: Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry
- Campaign of the week: Twilight x Crocs
📝 Pick of the day
Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration
Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views.
Let's break down why it was such a success.
↗ Trending
What's hot on Hello Partner right now
Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry
“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.
Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok
We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.
Scott Guthrie on the Government's Role in the Creator Economy
At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.
Algowatch: October Social Media Updates
Here's a rundown of all the most important social media updates you need to know from October.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
AI Won't Replace Influencer Marketers. But It Will Change What They Do
Maybe you're asking the same question: 'Can AI just run our entire influencer program automatically?'
How Video Creation Is Evolving for Creators in the Age of AI?
VEED’s new report reveals why AI is closing the confidence gap when it comes to video content, and why authenticity still wins with creators.
✨ Campaign of the week: Twilight x Crocs
I absolutely had to bring this fantastic campaign to your attention.
The last Twilight movie came out THIRTEEN years ago. Yet, still, Twilight remains a huge part of pop culture on social media. The official Twilight page gets insane engagement without even trying - whoever is behind that account needs a major pay rise on meme quality alone.
Twilight has partnered with Crocs in a great campaign starring Edward Cullen himself. The video replicates an iconic scene from the movie series (even with the blue camera tint), but with Edward noticeably wearing Crocs. Crocs and Twilight both fall in that category of loved by everyone, no matter how cringe some might perceive them to be.
These are the Crocs of a killer, Bella.
👀 Algowatch: Netflix brings podcasts!
Netflix will be streaming Spotify video podcasts in 2026. How exciting, and what an interesting step forward!
Check out the list of October social media updates here.
💭 Thursday thoughts
Last night I had the privilege of attending an amazing B2B Unplugged event in London. Being able to meet so many talented people in the industry is such a great experience - so this is your sign to say YES to that networking event. You never know who you might meet! 🧚♀️
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Until next time x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
