Welcome back to Influencer Insider!
What a week it's been! I'm still reeling from the wild time that was PI LIVE and CreatorFest.
Thanks to everyone who came - it was great to put so many faces to names!
We'll be posting all our fab interviews every day for a WHILE, as well as sessions which will be available on OnDemand+.
Now for the news, Meta surprised us all with some pretty interesting ad-related choices.
Let's get on with it! 💋
In today's newsletter:
- Pick of the day: "I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts
- Trending: Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers
- Campaign of the week: Lulu Guinness's Cotswold escape
📝 Pick of the day
"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts
At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.
Bella Fiori is a creator and true crime podcast host who is making incredible waves on Spotify this year. I'm a big Mystery Mondays fan!
↗ Trending
What's hot on Hello Partner right now
Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers
Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.
TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution
With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.
CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators
CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.
Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates
Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.
Monetising Your Social Media as a Creator in a Saturated Space
I didn’t just want to post content, I wanted to build a brand that had structure, purpose, and results at its core.
Influence Meets Impact
The rise of purpose-led campaigns, and how brands and creators can drive social good together.
✨ Campaign of the week: Lulu Guinness's Cotswold escape
The Lulu Guinness tote bags have been all over my TikTok, and they've just created the perfect autumn-themed campaign at Lulu's Cotswold house. As a Gloucestershire girlie, pretty houses are my jam.
I love the idea of turning your founder into an influencer, and by using Lulu's home, they really captured the essence of her vision. It was a great idea and added that personal level that so many brands are missing today. Love love love!
👀 Algowatch: Pinterest vs AI
Pinterest has rolled out new settings that allow users to reduce the amount of AI-generated content appearing in their feeds. As a Pinterest girlie, I LOVE this.
💭 Thursday thoughts
Using this week's Thursday thought as a final shoutout to the Hello Partner team. What a fantastic few days we had at PI LIVE/CreatorFest. It was blood, sweat and tears but it was also SO worth it. 💜
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Until next time x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
