Together with:
PI LIVE and CreatorFest have wrapped up, but the affiliate world is only just getting started.
Holiday season is now underway, and it's the busiest time of the year.
In the breaks between wild rushes, last-minute patch-ups, and late-night team calls, you might find some time to muse on strategy for next year.
All of our sessions from PI LIVE and CreatorFest will soon be on Hello Partner to watch at your own pace. Both show agendas this year were a trove of knowledge from the cutting edge of the channels.
They will be available on the OnDemand+ page for our Partner+ subscribers. We'll give you a heads up when they're ready!
Now, on with the news.
In today's newsletter:
- Pick of the day: The state of tracking in 2025
- Trending: Introducing 'Facebook Affiliate Partnerships'
- Top Tip of the Week: Rethinking retention in affiliate marketing
With integrated solutions for lead tracking, call routing, compliance, fraud prevention, email, SMS, accounting, and more, Phonexa gives marketers full visibility and control—all in one place.
The Phonexa Suite includes:
LMS Sync – Lead Tracking & Distribution
Call Logic – Call Attribution, Routing & AI Agents
iClear – User Verification & Fraud Prevention
iClaim – Compliance & Consent Management
E-Delivery – Email & SMS Marketing
Lynx – Click Tracking
HitMetrix – Conversion Rate Optimisation
Books360 – Automated Accounting
CloudPBX – Cloud Phone System
Opt-Intel – Suppression List Management
Pick of the day
“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking
Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
Trending
What's hot on Hello Partner right now
Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation
The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.
Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil
Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’
Tip of the Week
Stay at the top of your game
At PI LIVE Europe, Briony Sheard moderated a brilliant session on redefining affiliate’s role in customer retention, and later shared her key takeaways on LinkedIn.
With rising costs and competition squeezing margins, Briony said it’s time to rethink where affiliate sits in the customer lifecycle. Her insights centred on three themes:
Mindset & Data Shift – Affiliate shouldn’t stay at the bottom of the funnel. Connecting affiliate and CRM data enables smarter, more personalised journeys and shared goals around loyalty and lifetime value.
Measurement Maturity – Move beyond ROAS to metrics like lifetime value and repeat rate, with MMM connecting short-term results to long-term retention.
Collaboration – True retention requires transparency and aligned KPIs across channels.
As Briony summed up: retention isn’t one team’s job, it’s a whole marketing effort, and affiliate is ready to take the lead.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
