Together with:
And that's a wrap!
We're already feeling the post-PI LIVE blues.
What a week it has been. Say what you like about the speed of AI, but nothing matches the sheer energy generated from a building full of human beings working together, sharing tips, laughing, creating, sparking inspiration...
Thank you to everyone who attended for making this year so memorable.
This week's newsletter will be a little different. We have lots of content from the show arriving over the next couple of weeks, but it's not quite ready just yet.
However, I can still provide some highlights, initial thoughts, learnings – a dispatch from the trenches, as it were...
In today's newsletter:
- Pick of the day: Partnerize launches clickless affiliation tool, VantagePoint
- Trending: GPMA winners and Day 1 of PI LIVE
- Sketches of PI LIVE: Some initial thoughts and impressions to share from the show
A Message from Our Partner
With our proprietary AI technology, we power the entire funnel:
• Blue Branding builds awareness and interest with smart targeting before visitors reach your site.
• Remarketing guides your audience from first contact to customer.
• Blue Retargeting re-engages potential customers with tailored ads, driving them back to complete their purchase.
Why choose Blue Marketing?
We give you access to 97% of global web traffic, provide creative services that sell, and deliver actionable data insights to refine every campaign. Our solutions are privacy-first (GDPR, IAB UK, TCF certified) and flexible, with RevShare and CPA models — no conversions, no cost.
If your customer is at the heart of your business, Blue Marketing is the right partner to scale with.
Pick of the day
“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint
Partnerize’s latest product wil help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.
Trending
What's hot on Hello Partner right now
PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships
The first day of PI LIVE Europe 2025 kicked off with fantastic energy.
A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence
Find out who took home the trophies.
Fintech Affiliate Zilch Builds Media Network
Its new Intelligent Commerce platform will provide retailers access to its vast first-party data set, comprehensive reporting, and campaign tools.
Sketches from PI LIVE
Initial thoughts following the show...
A fantastic show this year – certainly rife with (but not plagued by) conversations around AI.
First of all, we had Partnerize's VantagePoint announcement. It marks a major step. So far, there's been a lot of talk, and a feeling of movement on the horizon. But Partnerize has made a bold first step with the integration of clickless measurement tools into its platform.
We also had the New Discovery Wars panel, which saw some tussling and disagreement around how positive or negative the impact of AI search will be on affiliates. Ultimately, the ball is still in Big Tech's court. If affiliate can return the serve – and there's much to suggest it can – then a winning play is at hand.
Kevin Edwards unveiled findings from the most recent APMA report. Kevin and I had a long discussion after his session, which is on the way soon, exploring everything from last-click, delayed payments, traffic quality, and more. While there is work to do, Kevin agreed that we are in a period of "affiliate renaissance."
"It genuinely feels like the opportunities that are out there are multiple what they were six or seven years ago," he said.
Last-click also popped up in a lot of conversations: defences of the model, but also acknowledgements that evolution is necessary.
Tracking surfaced in many conversations, but noticeably brighter in tone than in previous years. Initiatives and wider regulatory changes in the past year have had a real and uplifting effect on tracking. It's not perfect, but improvements are being noticed.
Old Billingsgate was flooded with a feeling of enthusiasm. The industry appears to be in an optimistic position – it can see a destiny ahead, and it is building the bridges and roads to get there. The spirit of collaboration was alive and well, and will be central to the achievement of this goal.
Amusing Affiliates
Jobs
Get your company in front of 6,500+ affiliate & performance marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
