💌 How Affiliates Are Using Newsletters for Growth

Happy Tuesday!

We are officially on the countdown now. There are just 10 working days left before PI LIVE Europe!

If you've already got your pass, make sure you maximise your trip with the app. Plan your week, arrange meetings, pick your sessions, and decide whether you'll be battling it out over spicy chicken wings, or beer tasting, or bowling, or all three, at the afterparty.

If you're on the Hero100 Shortlist, you may want to keep 1.45 PM - 2.45 PM October 21st free on your calendar for now, as we'll be throwing a celebration mixer for the Affiliate 50, where you can come and mingle with other Heroes, enjoy champagne, and collect your special accolade.

If you haven't yet got your pass, there are remaining spaces left, but we're almost at capacity. Live without regrets and collect one for yourself here.

Now, on with the news!

In today's newsletter:

• Pick of the day: Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout
• Trending: How Affiliates Are Using Newsletters for Growth
• Top Tip of the Week: Understanding Gen Alpha

Pick of the day

Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout

Our inaugural feature in the new 'Off the Beat' series, welcoming hot takes, soapboxes, and frank conversations from the community.

Rob Berrisford, Founder of affiliate.ai and Revenue Stack, offers a contrarian perspective on the launch of ChatGPT’s Instant Checkout and its impact on affiliate marketing.

Trending

What's hot on Hello Partner right now

How Affiliates Are Using Newsletters for Growth

Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.

Affiliate Networks Respond to ChatGPT Instant Checkout

Following on from last week's collective reaction, CJ and Rakuten Advertising have weighed in on the move.

CJ CEO Santi Pierini states that the network "is investing in new ways to connect (affiliate) signals with monetisation and attribution so publishers continue to be rewarded as AI-driven commerce scales."

The Guardian Launches Product Recommendation Site, The Filter, in the US

Skimlinks, which is powering the programme, remains optimistic about editorial affiliate opportunities despite a “challenging year.”

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.

Spotify Partners with Amazon Ads to Expand Programmatic Reach

Advertisers can now buy Spotify programmatically across nine markets, with more to follow in 2026.

Tip of the Week

Stay at the top of your game

It seems like we're only just coming out of the wave of 'how to understand Gen Z' infopieces. Already, the next wave is building, focused on Gen Alpha.

Gen Alpha are the cohort born between 2010 to 2024. The oldest are starting to wield serious spending power – apparently around $100 billion, thanks to their many side hustles.

So, how do you connect with Gen Alpha?

Well, a good start would be to understand their unique lingo, which is baffling even to members of Gen Z.

Social media consultant Natalie Podaima shared a dissection of the Gen Alpha rose: 🥀

It's more layered than you might think.

Podaima says it simultaneously means 'Lol' but also, “Head down in disappointment with a hint of embarrassment”, and “It’s sad but not super sad.”

Overwhelmingly, though, she found it referred to: “I feel like I understand the sentiment but can’t articulate it.”

If Gen Alpha’s in your audience, make sure you’re speaking their emoji language — or risk getting left on read.

Join the conversation here.

Amusing Affiliates

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Until next time,

Sol Wilkinson Journalist Email me Connect with me on LinkedIn