Happy Tuesday!
Today is a good day. We have revealed the shortlist for the Hero100. From thousands of nominations, we have put together a list of 200 excellent players setting the standard for partnerships right now.
You can view the full list below to check if you're on there, or a colleague, or a friend, or a potential future partner!
Now, it is time to vote. We are asking the entire community to vote on who they think deserves to make the final list.
50 voices on the affiliate side, 50 on the creator side.
Maybe you've worked with them. Maybe you've watched them grow over the years. Maybe you follow their insightful LinkedIn posts. Whatever your relationship, help us celebrate the Partnership Heroes by casting your vote.
Now, on with the news!
In today's newsletter:
- Pick of the day: Time to vote for the Hero100
- Trending: Affiliate networks respond to ChatGPT Instant Checkout
- Top Tip of the Week: Is there a subnetwork loophole for browser extension compliance?
We are getting very close to PI LIVE Europe now, and we're reaching capacity.
If you've been on the fence, now is the time to book your ticket!
There will be illuminating sessions, networking through the roof, a Big Fat PI LIVE Quiz, and one of our most electrifying after parties yet.
Don't delay - grab your pass now!
Pick of the day
Hero100 Shortlist Has Dropped, Vote Now for the Final List
You may have seen posts already popping up over LinkedIn. We have revealed the shortlist for the Hero100, carefully crafted from thousands of nominations and terrific stories about indiviudals doing marvellous work in affiliate and creator marketing right now.
Head to the Hero100 page to cast your vote (up to five for each category) before midnight (GMT) on October 7th.
Trending
What's hot on Hello Partner right now
Affiliate Networks Respond to ChatGPT Instant Checkout
Awin, Partnerize, and impact.com reflect on ChatGPT’s venture into e-commerce and what it means for affiliate marketing.
ChatGPT Drops ‘Instant Checkout’ in US: What it Means for Affiliate Marketing
The agentic commerce era has arrived. US users can now buy Etsy products via ChatGPT, and "over a million" Shopify sellers will soon arrive too. What are the implications for affiliate marketing?
Adlook and smartclip Unite to Enhance Privacy-First CTV Ads in Europe
Advertisers can tap into measurable, precise CTV opportunities, compliant with privacy regulations across Europe's rising CTV market.
Tip of the Week
Stay at the top of your game
Is there a loophole letting browser extensions bypass stand-down rules via sub-affiliate networks? John Coulson raised an interesting point recently.
Some extension publishers are reportedly using sub-networks to sidestep rules like soft cookies and enforced stand-downs – mechanisms designed to prevent cannibalisation of affiliate revenue.
Coulson outlined three potential fixes: ban extensions via sub-networks, force sub-networks to apply soft cookies/stand-downs, or enforce full transparency at the sub-affiliate level.
Reactions have been largely in agreement with Coulson. Some commentators think removing extensions from sub-networks entirely seems fair. Others are keen to hear how the networks themselves plan to respond. And one notes that it’s also relevant for influencer sub-networks.
Kevin Edwards from the APMA has responded, stating than an audit is in the works. It's an area we will be investigating too.
You can join the conversation here.
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
