Happy Thursday, everyone!! I hope you're living, laughing and loving this week. 💖
The huge news of a new APPG dropped for influencers and creators yesterday. What a win for the whole creator economy!
We also witnessed the fateful Miu Miu gate unfold on TikTok. If you don't know what I'm talking about, scroll down to find out.
Let's get on with the news, shall we? 🌟
In today's newsletter:
- Pick of the day: “Temiu Temiu” Miu Miu Face Huge Backlash on TikTok After $18K Products Broke on Live Camera - And Offered No Apology
- Trending: YouTube Announces New Dynamic Brand Sponsorships for Long-Form Videos
- Campaign of the week: Currys have ABS 😍
This year, we’re introducing Activation Alley — a space designed for bold, creative brands to go beyond a standard booth. It’s a chance to deliver an engaging, interactive activation that gives attendees something to post, try, taste, or take home while connecting directly with Europe’s top creators, marketers, and cultural leaders.
You'll get a free expo space AND complimentary tickets for your team.
If you're interested, pop an email to jen.poulston@hellopartner.com.
📝 Pick of the day
“Temiu Temiu” Miu Miu Faces Huge Backlash on TikTok After $18K Products Broke on Live Camera - And Offered No Apology
Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.
Perhaps the team should replay our Cancel Culture and Crisis Management LinkedIn Live to avoid any MiuMiuGates happening again! 👀
↗ Trending
What's hot on Hello Partner right now
YouTube Announces New Dynamic Brand Sponsorships for Long-Form Videos
YouTube announced a major update that could transform how creators approach new brand sponsorships. Exciting!
“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG
Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.
Replay: Cancel Culture & Crisis Management
CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.
The Must-Attend CreatorFest 2025 Sessions for Gen Z Audiences
Guys, CreatorFest is just around the corner!! Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.
✨ Campaign of the week: Currys have ABS
Yes, you read that right. Currys, who thrive off of their iconic TikTok EGC, have won over Gen Z once again. This time, with washboard abs.
This is a viral trend right now, and why not hit a double whammy and advertise your laptops with it too?
Currys, for the millionth time, I'm your biggest fan! Please let me interview you!
👀 Algowatch: TikTok deal...?
A TikTok deal apparently will be signed this week, no exceptions. Check into the newsletter next week to see if it was another exception.
Get the full list of monthly social media updates here.
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💭 Thursday thoughts
Sending team-building vibes your way today! We had our belated summer social on Tuesday. Can you guess what we got up to?
(Hint, it wasn't LaserQuest 🔫)
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Have an ace weekend, divas! x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
