Happy Tuesday!
We are back after a short break, ready for the swift countdown towards PI LIVE Europe.
In good news, the app is now live. If you already have your pass, you will receive everything you need by email, including your login and even a tutorial recorded by our very own Sr Partnerships Manager, Danyon Billings.
Now, on with the news!
In today's newsletter:
- Pick of the day: Awin reports $100M in revenue recovery, thanks to CPI
- Trending: Capital One settles creator lawsuit; Sephora launches new affiliate platform
- Top Tip of the Week: How AI search will impact different industries
It's an exciting day, the app is now live for this year's show.
You know what that means... Ready, set... CONNECT!
The app helps you plan your trip, organise your time, connect with other attendees, and book meetings.
Diaries fill up fast, so start reaching out as soon as you can.
If you've picked up your pass to the show, you will receive details on how to log on to the app via email.
Pick of the day
Awin Reports $100M in Revenue Recovery, Thanks to CPI
Good news for the entire industry. Awin has proven that deterministic tracking can be successfully implemented at a wide scale, moving more than 3,000 advertisers over to server-to-server tracking.
In doing so, it has reclaimed $100M in affiliate revenue, and almost $9 million in commission has been redirected to affiliates.
Stay tuned for Hero100...
Our team has been working hard to get the shortlist ready for the Hero100: Partnership Heroes edition. We received so many nominations and stories of fantastic individuals, it's taking us a little longer than expected to whittle down.
Those who've made the shortlist will be contacted very soon, and the shortlist will go public shortly after.
Stay tuned!
Trending
What's hot on Hello Partner right now
Sephora Launches New Affiliate Platform, Competing with LTK and ShopMy
The platform calls into question the future of creator storefronts and how retailers approach affiliate programmes.
Capital One Settles Creator Lawsuit Over Browser Extension
Capital One has not admitted any wrongdoing and maintains that it “follows industry rules.”
PartnerBoost Partners with Walmart to Offer Affiliate Tools for Marketplace Sellers
PartnerBoost has described Walmart's affiliate opportunities as a "powerful growth lever."
Tip of the Week
Stay at the top of your game
How significant will the AI search impact be?
CJ CEO Santi Pierini described it as being like one of the sandworms from Dune – a colossal, unstoppable force. His philosophy: you either jump on its back and ride it, or stand still and let it consume you.
Malte Landwehr, CMO at Peec AI, shared a graphic illustrating his expectations of AI search's impact.
He forecasts very little impact on D2X brands like LEGO AND Starbucks, but high revenue loss and impact for affiliates, publishers, price comparison sites, and aggregators.
Landwehr will be joining us at PI LIVE this year to discuss AI search and its effect on the affiliate landscape.
What do you think?
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
