Happy Thursday, and welcome back to Influencer Insider. I hope you're having a great week! ✨
Some crazy tea this week. ☕️ Trump has extended the TikTok ban AGAIN, and who is surprised? I've broken down what the framework deal means for influencer marketers on Hello Partner.
Ben & Jerry's co-founder Jerry Greenfield has stepped down following political disputes with Unilever, but it's a much more complicated story than that.
Plus, the coolest influencer job EVER is going at Rare Beauty - scroll down to have a look.
Let's get into it. 😱
In today's newsletter:
- Pick of the day: Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
- Trending: Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
- Campaign of the week: Doja Cat x MAC
From cosplayers to drag artists, indie gamers to unconventional storytellers, today’s most magnetic creators are proudly standing outside the mainstream.
In this talk, Nick Rogers from The Cast and Iain Walters from Channel 4 will examine why audiences are increasingly drawn to the unconventional, and what that means for brands seeking to collaborate with these communities, without co-opting.
How can marketers build genuine partnerships with queer and niche creators without diluting what makes them unique? And how can they show support while avoiding performative allyship or tokenism?
It's set to be an interesting one, so grab your passes here.
📝 Pick of the day
Denim campaigns have been the viral fashion battleground this summer - just ask Sydney Sweeney. On one side, we’ve had heavy-hitting celebrity pushes. On the other, girl groups and nostalgia are doing big creative work. All gorgeous baddies but with very different public opinions.
Here’s a detailed breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them. Oh, I'm bringing the STATS.
↗ Trending
What's hot on Hello Partner right now
Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”
The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.
What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
The Must-Attend CreatorFest 2025 Sessions for Gen Z Audiences
Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.
The GPMAs Shortlist Has Arrived
In case you missed it, it's the moment you’ve been waiting for – our 2025 GPMA shortlist is now live!
✨ Campaign of the week: Doja Cat x MAC
I truly love it when a celebrity starts acting like an influencer online. Whether it's SZA liking memes or Nikki Minaj arguing with people over twitter, it's refreshing to see big names act like normal people.
Doja Cat is one of those girlies, and she wowed everyone in her new brand ambassador campaign with MAC, where she literally ATE a lipstick.
No need to worry - the lipstick was actually cake made by chocolatier Amaury Guichon. However, it made the shocking statement needed to stand out on social media right now - combined with the edible beauty trends started by brands like Glossier and rhode.
Very clever, MAC! 💋
👀 Algowatch: new LinkedIn analytics
LinkedIn has added new analytics which show how often posts are saved or sent in Direct Messages, giving brands and creators a deeper insight into what content people are saving and sharing privately.
Get the full list of monthly social media updates here.
A reminder that you can now access all of our event sessions on Hello Partner, via OnDemand+.
If you missed our US shows this year, or want to re-watch some standout sessions, you can find them all in this new area.
Stay tuned, because after PI LIVE Europe and CreatorFest, sessions from these shows will be arriving there too.
Access OnDemand+ and unlock the full event experience.
💭 Thursday thoughts
This Thursday I am thankful for the beautiful hearts Bella, our marketing girlboss, made on our coffees. They're just the cutest!
👩💻 Jobs Board
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
