Happy Thursday and welcome back to Influencer Insider.
This week has been pretty packed! Summer's over and everyone's got the holiday blues (me included). The Summer I Turned Pretty is teaching brands how to channel their Gen Z voice, Beckii Flint is teaching LinkedIn about crisis management, and Bunmi Jenfa is teaching me all about law and the creator economy.
I also came across an exciting opportunity from Digital Voices, who are joining forces with Adobe at Advertising Week NYC for a live creator showdown - there's a $25,000 brand deal up for grabs.
And don't forget - the Hero100 is open for nominations until the end of the week, so don't forget to nominate someone you admire from both the affiliate and creator industries. Unlike a lot in this world, it's completely free!
Let's get into it. 🫡
In today's newsletter:
- Pick of the day: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women
- Trending: ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- Campaign of the week: GAP x Katseye
📅 Date: 17.09.25
🕛 Time: 12:00 - 12:45 PM
Cancel Culture & Crisis Management: A Framework for Accountability in Brand-Creator Partnerships
Join Mollie Leach, Beckii Flint and Carol Driver next Wednesday as they explore all things crisis management and accountability in brand–creator partnerships.
Whether you’re in brand marketing, PR, or influencer strategy, you'll leave knowing you’re prepared for when things don’t go to plan.
Register here.
📝 Pick of the day
SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women
Guys, when I tell you I was blown away by this campaign, I genuinely mean it.
I've been covering controversial campaigns in my SoFire's Hot Campaigns series so far, but I finally found one that's worthy of FIVE FLAMES. 🔥🔥🔥🔥🔥
Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.
Influencer marketers should NOT miss this edition.
↗ Trending
What's hot on Hello Partner right now
ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.
The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows
The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.
“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy
In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.
The GPMAs Shortlist Has Arrived
The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!
LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships
On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.
In this exciting session, our speakers will share how brands are staying ahead in 2025 by turning their audiences into genuine communities.
Get your tickets here. It's a must-see for the Creator Economy! 🌟
✨ Campaign of the week: GAP x Katseye
From Sydney Sweeney to Addison Rae, denim campaigns have been the it-girl thing to do this year.
Girl group Katseye have popped OFF this time with a GAP ad dancing to Kelis's Milkshake song.
It's playful, nostalgic (much like GAP) and diverse. Well done for nailing your target audience down, GAP and surrounding contributors.
👀 Algowatch: Instagram Discover
Instagram is now testing a Discover Reels feed that will sit next to the For You and Friends tabs.
The point is to try and introduce users to new content outside of their algorithmic or friend circles.
Get the full list of August social media updates here.
A reminder that you can now access all of our event sessions on Hello Partner, via OnDemand+.
If you missed our US shows this year, or want to re-watch some standout sessions, you can find them all in this new area.
Stay tuned, because after PI LIVE Europe and CreatorFest, sessions from these shows will be arriving there too.
Access OnDemand+ and unlock the full event experience.
🌟 The New Buyer Journey: How Influence is Reshaping Shopping in 2025 & Beyond
Check out a snippet of this session at the Influencer Marketing Show with Olivia McNaughten, VP of Marketing at GRIN. It's all about the new buyer journey and why consumers just don't care if content is sponsored anymore. In fact, it can even make audiences MORE likely to purchase.
💭 Thursday thoughts
This Thursday I'm just bringing the last of the summery vibes to the newsletter. This was my view in Dubrovnik last week as I watched people from all over the world cliff jump into the sea from this bar in the city walls.
Bonus points if you can guess whether I was brave enough to do the same.
👩💻 Jobs Board
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Company: Charlotte Tilbury
Location: London, UK
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