Welcome back to the last Influencer Insider of the summer! Hope you're enjoying the rain.
This week, we have a GIMA judging report with all the most helpful feedback from our 2025 judges - Partner+ members get ahead for 2026!
Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.
Let's get into it. 🫡
In today's newsletter:
- Pick of the day: Hero100 is back!
- Trending: SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
- Campaign of the week: Brita Water Break
📅 Date: 17.09.25
🕛 Time: 12:00 - 12:45 PM
Cancel Culture & Crisis Management: A Framework for Accountability in Brand-Creator Partnerships
In today’s fast-moving world, public opinion can turn on a dime. But when a creator faces backlash, how should brands respond? Join Beckii Flint, creator-turned-agency-founder at Pepper Agency, for a deep dive into navigating crisis moments with honesty, speed, and accountability.
Whether it’s a slip-up from a creator or a public relations challenge, this framework will empower brands to navigate volatile moments with confidence. It's free, so click here to sign up!
📝 Pick of the day
Omg, Hero100 is back!
We’re celebrating the individuals powering progress in affiliate, performance, and creator marketing.
From account managers on the frontline to founders shaping strategy, this is your chance to spotlight the people driving real impact.
Winners will be honoured at PI LIVE Europe with an exclusive Hero100 mixer.
Nominations are now open until September 9. Who deserves recognition for changing the game? Submit your nomination here.
↗ Trending
What's hot on Hello Partner right now
Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans. In a world flooded with half-hearted endorsements, this one stands out — especially when compared to Sydney Sweeney’s recent work with American Eagle. Why is it such a great fit?
I'm delving into it in this edition of SoFire’s Hot Campaigns.
Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges
Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.
Study Finds Which Types of Loyalty Programmes Appeal to Gen Z
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
Algowatch: August Social Media Updates
Here's a rundown of all the most important social media updates you need to know from August.
LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships
On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.
A reminder that you can now access all of our event sessions on Hello Partner, via OnDemand+
If you missed our US shows this year, or want to re-watch some standout sessions, you can find them all in this new area.
Stay tuned, because after PI LIVE Europe and CreatorFest, sessions from these shows will be arriving there too.
Access OnDemand+ and unlock the full event experience.
✨ Campaign of the week: Brita Water Break
Brita Water has come up with the best idea to engage their Gen Z audience: an earworm song about why you should drink water, sung by an animated shark and subtitled in Comic Sans.
Nothing screams Gen Z like ridiculous, funny marketing that doesn't take itself too seriously.
There's no influencer attached to the campaign, but Brita has shown us that there doesn't always need to be to get maximum value.
👀 Algowatch: Piccie search
TikTok is testing its own version of Visual Search, allowing users to find similar videos and shop for similar products.
Get the full list of August social media updates here.
💭 Thursday thoughts
This week needs to go down in history as the girliest week to ever exist in marketing and PR.
Monday: Love Island Reunion.
Tuesday: Pumpkin Spice Lattes are BACK at Starbies.
Wednesday: New episode of The Summer I Turned Pretty on Amazon Prime.
Thursday: My Life With the Walter Boys season two drops on Netflix.
Friday: Sabrina Carpenter's new album drops.
👩💻 Jobs Board
Advertise your job openings for free with Hello Partner.
Company: Acceleration Partners
Location: Phoenix, AZ
Company: SkyScanner
Location: Miami, FL
Get your company in front of 6,000+ influencer marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
