Welcome back to Influencer Insider! I hope you're having a great week.
We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones all about the Global Influencer Council. You and I are on a need-to-know basis this week.
Let's get into it!
In today's newsletter:
- Pick of the day: Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision
- Trending: Algowatch: July Social Media Updates
- Campaign of the week: Urban Decay's OnlyFans creator 'Blandemic' collab
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📝 Pick of the day
Founder Jennifer Quigley-Jones is here to set the record straight about founding the Global Influencer Council without any influencers.
↗ Trending
What's hot on Hello Partner right now
Algowatch: July Social Media Updates
All the social media updates you need to know from July 2025.
Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers
The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.
CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy
This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.
SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?
This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.
Join CreatorFest Europe, where brands, creators, agencies, and tech leaders come together to shape the future of influencer marketing, brand partnerships, and creator-led media.
Get your passes here.
✨ Campaign of the week: Urban Decay's OnlyFans creator 'Blandemic' collab
According to Urban Decay, the days of clean girl aesthetic makeup are over. The beauty brand, which is known for its glitter, shine and bold colours, has headed a campaign cancelling boring makeup and revamping drama. Who have they chosen to be the face of their campaign? OnlyFans creator, Ari Kytsya.
There's been a mixed reception from this campaign. Many are welcoming the integration of OnlyFans creators into mainstream media, but some have concerns about the mental health impacts it could have on Urban Decay's teen audiences.
I deepdived into this campaign in my new series, SoFire's Hot Campaigns. Check out the full exclusive article and see why I gave it two flames out of five.
👀 Algowatch: Eye up the competition
Instagram is apparently testing a feature to see insights for Reels posted by other creators, which feels CRAZY.
Get the full list of July social media updates here.
💭 Thursday thoughts
With the CreatorFest Agenda, Global Influencer Council and new Creator Policy Laws all on my mind this week, I wanted to reflect on just how far we've come as an industry.
Even in the last year, the professionalisation of the creator economy has been wild. Take this as a reminder to look at your own progress every once in a while, and you might be surprised just how much you've grown. 🌻🌺🌸
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