💸 The Cost of American Eagle's Sydney Sweeney Ad for Creators

Welcome back to Influencer Insider! I hope you're having a great week so far.

Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.

Let's not forget the Lionesses' phenomenal Euros win. 🏆

Now, on with the news!

In today's newsletter:

• Pick of the day: Should the Sylvanian Drama Creator Be Sued? What Creators Should Know About the Lawsuit
• Trending: They Took Home the Euros, Now How Much Are the Lionesses Taking Home as Influencers?
• Campaign of the week: American Eagle's Sydney Sweeney Ad

📝 Pick of the day

Should the Sylvanian Drama Creator Be Sued? What Creators Should Know About the Lawsuit

The strangest case of copyright infringement in 2025: the Sylvanian Drama TikTok creator is facing a lawsuit from the company that makes the toy.

Epoch Company filed a lawsuit this April claiming that the TikTok creator was “creating, publishing and disseminating online advertising videos” without their permission.

↗ Trending

What's hot on Hello Partner right now

They Took Home the Euros, Now How Much Are the Lionesses Taking Home as Influencers?
For brands looking to invest in a sport that’s reaching new heights, the Lionesses are a golden opportunity.

SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign. 

The Kis Cafe Incident: A Lesson in Cancel Culture for Brands & Influencers
A storytime TikTok from influencer @itskarlabb has resulted in a San Francisco restaurant closure. What happened and why is it a lesson for influencers and brands?

A Step-by-Step Guide to Planning High-Impact Influencer Events in 2025
Here's your step-by-step guide to planning an impactful influencer event that delivers measurable results.

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body
The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice. 

✨ Campaign of the week: American Eagle's Sydney Sweeney Ad

American Eagle have faced some mixed reviews after their newest ad campaign with Sydney Sweeney.

The "Sydney Sweeney has great jeans" campaign has been hailed a great success by some, with American Eagle sales increasing by 10%. However, it's been on the end of political backlash and controversy, especially on social media. Even American singer Doja Cat made a TikTok mocking the ad.

The move might have severed a relationship between American Eagle and its affiliate creators.

I'm deepdiving into why the ad was so controversial, and why the clothing brand may have missed the mark with its target audience.

Read the full breakdown here.

👀 Algowatch: Scary TikTok ban news

The US TikTok ban has been in debate for nearly a year now, but it's official that the US ban will be definitely going ahead if a deal isn't finalised by the September deadline. Eek!

💭 Thursday thoughts

This week, I'm reaching out and giving my Thursday thought to YOU, influencer marketers.

I'm starting a brand new feature on Hello Partner deep-diving into great influencer marketing campaigns 🔭

Last week I delved into rhode skin's viral Lemontini campaign, and now I want to speak with YOU about why yours slayed 💅

If you think your campaign deserves a spotlight, pop me a message on LinkedIn or email me at sofia.aira@hellopartner.com 🫶

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