Happy Thursday! I hope you're having a great day.
I'm back from a lovely holiday and straight into this week's news. AI seems to be a hot topic at the moment, with Mia Zelu taking over Wimbledon, Denmark's new copyright laws and Meta refusing to sign the EU AI Code of Practice.
Let's get into it!
In today's newsletter:
- Pick of the day: Meta Refuses to Sign EU AI Code of Practice in Shocking Statement
- Trending: Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body
- Campaign of the week: The Salvatore Vampires x Trip
Two fantastic creators, Millie Gooch and Hannah Witton, are taking to the Creator Stage to delve into why community ownership matters more than ever.
Sophie Miller, Founder of Pretty Little Marketer, will also be wowing us as our Community Pick with a talk about how B2B creators are shaping the business world.
Check out the First Wave agenda launch here.
đź“ť Pick of the day
Meta Refuses to Sign EU AI Code of Practice in Shocking Statement
Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.
↗ Trending
What's hot on Hello Partner right now
Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body
The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.
7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers
The tables have turned in today’s industry, and the influencers can afford to have their say. So, how do brands keep influencers happy?
SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founder
In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber-successful, or hot, if you will.
SoFire's Hot Campaigns will be launching on Hello Partner very soon for Partner+ members.
If you want to read deep dives into campaigns that are *so hot right now*, grab yourself a membership here and find out what makes great influencer marketing.
I promise you'll love it x
✨ Campaign of the week: The Salvatore Vampires x Trip
Everybody's favourite vampire duo (sorry Cullen family), Ian Somerholder and Paul Wesley, partnered their Bourbon brand with Trip - and there's so many things that make it iconic.
Firstly, the fact that Paul and Ian have a Bourbon brand is an incredibly clever move when it comes to influencer marketing. Paul is already a hilarious influencer who is known for looking confused into the camera while answering questions from Vampire Diaries-obsessed Gen Z fans. And together, they're a beloved, unstoppable duo.
Their collab with Trip is perfect for the huge part of their fanbase that is under 21 and won't be buying their Bourbon. It's a great brand-influencer fit.
đź‘€ Algowatch: LinkedIn algorithm change
Tired of seeing three-week old LinkedIn posts in your feed? Time to rejoice - LinkedIn is apparently working on reversing this algorithm. Finally, we'll be back to chronological timelines!
đź’ Thursday thoughts
There's something special about stepping away from your laptop and spending uninterrupted time with family.
I haven't properly switched off since the week between my graduation and starting my first corporate girlie job, which was exactly a year ago.
I needed the reminder that nothing beats a rest, a relax, and a TAN.
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