Happy Thursday! Hope you get the chance to go outside and enjoy the weather today.
If you were at the Hello Partner boat party yesterday, I hope you've recovered. I certainly haven't.
We've got a busy newsletter for you this week. The Global Influencer Council has launched, YouTube received 10,000 responses from creators in a new survey, and Prime Day influencer commissions are skyrocketing.
Let's dive in!
In today's newsletter:
- Pick of the day: Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
- Trending: Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
- Campaign of the week: Rhode Lemontini
SoFire's Hot Campaigns will be launching on Hello Partner very soon for Partner+ members.
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📝 Pick of the day
Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The new Global Influencer Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
↗ Trending
What's hot on Hello Partner right now
Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?
Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.
Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
Join CreatorFest Europe, where brands, creators, agencies, and tech leaders come together to shape the future of influencer marketing, brand partnerships, and creator-led media.
Get your passes here.
✨ Campaign of the week: Rhode Lemontini
Just because she's sold Rhode to e.l.f, Hailey Bieber is far from taking a step back. She's made the iconic move of flipping the butter yellow trend and turning it into her own lemon yellow summer.
Hailey is the trendsetting influencer, whether it's glazed doughnut nails or clean girl aesthetics. So, starting a new trend with the Rhode lemontini is the perfect way to authentically advertise her new peptide lip tint.
The edible advertising is just a chef's kiss! 💋
👀 Algowatch: Instagram content in Google Search Results
Here's your reminder that as of today, your public has even more possibilities to reach new audiences. Instagram will now include content in search results.
💭 Thursday thoughts
This week, I'm giving my Thursday thought to the Hello Partner team who planned the incredible boat party yesterday.
We sailed, laughed, and maybe got a little sunburnt. Never forget that teamwork makes the dream work!
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