Happy Tuesday!
Last week, we enjoyed a terrific time at impact.com's iPX London and Partnerize's Partnership Day. If there was one, gigantic, overall takeaway from both shows, it was: AI, AI, AI.
Platforms are using AI to streamline the entire affiliate journey, marketers are doing the same. But there's also another opportunity with AI, staring from the shadows. Partnerize's CEO Matt Gilbert believes that if it is seized properly, it could be the thing that pulls the industry up to $100bn in ad spend.
If you're mourning last week's conference buzz, make sure you grab tickets for our Thames cruise next week – more info below.
Now, on with the news!
In today's newsletter:
- Pick of the day: Partnerize CEO's message to the industry
- Trending: Dealmoon becomes official agency partner of RedNote, impact.com CMO talks trust and community
- Top Tip of the Week: Keep track of your innovation
The UK’s rare heatwave is the perfect excuse for a Thames boat party!
Join us next Wednesday for the Hello Partner cruise, an afternoon of fun and networking with the industry’s finest.
Only a few days left to secure your spot. Partner+ subscribers get free passes, which should already be in your inbox.
Need a new one? Just reply to this email.
Don’t miss this chance to recharge and connect on the river!
Get your tickets here.
Hope to see you there! 🚤
Pick of the day
“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity
Partnerize CEO Matt Gilbert urges the affiliate industry to unite and harness AI’s power to grow from $20bn to $100bn, stating, “Our moment is now.”
Trending
What's hot on Hello Partner right now
“A New Era for impact.com” CMO Cristy Garcia on Reimagining Performance Marketing
impact.com’s Cristy Garcia muses on consumer trust, community, and why now is the time for CMOs to re-evaluate their spend.
Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner
The platform has also launched in Italy this past week.
Partnerize Acquires Data Intelligence Platform Konnecto
The move has been described as a “turning point for the entire category.”
Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal
The CEO of Good Shout and advertising’s favourite provocateur joins the speaker lineup with a keynote that challenges conformity and champions creativity.
Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme
Learn about Hosted Meetings, a premium opportunity tailored specifically for brands and retailers.
Tip of the Week
Stay at the top of your game
Katie King's keynote at Partnership Day provided a useful tool for companies to keep track of how innovative they're being.
Here you can see a checklist for all the ways that you can be using AI. King advises that any company hoping to evolve and thrive over the next few years should be ticking off as many of these as they can.
Amusing Affiliates
Jobs
Get your company in front of 6,500+ affiliate & performance marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
