Welcome back to Influencer Insider! This week we have a legally wild edition with three influencers being arrested in an FCA crackdown, a legal battle involving ALO Yoga and undisclosed influencer endorsements and the banning of a particularly damaging TikTok hashtag.
And in exciting news, the GIMAs shortlist has finally landed!
Also, we have opened up an exclusive, new channel just for influencer marketers, agencies and creators in our Slack group. You can join our group here. Once in, message Sofia Aira to be entered into the channel.
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In today's newsletter:
- Pick of the day: Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
- Trending: ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
- Campaign of the week: A Pitbull renaissance
📝 Pick of the day
Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
Hundreds of social media posts and dozens of websites operated by financial influencers, commonly known as “finfluencers,” are being removed following action led by the UK’s financial watchdog. Three influencers have also been arrested.
↗ Trending
What's hot on Hello Partner right now
ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
The 2025 Global Influencer Marketing Awards Shortlist Has Arrived
After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.
Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
✨ Campaign of the week: A Pitbull renaissance
A Pitbull revolution started way back in February when he came to the UK for one sold-out o2 Arena show. Since then, he's been the God Gen Z have worshipped, awaiting his return this week.
Why is Pitbull a marketing genius? He embraces allk the things that make him unique and sells it to Gen Z, who relate to his authenticity and positivity. He's been actively celebrating and working with fans, influencers and concert-goers who have dressed up as him for his gigs - especially those with bald caps.
Bonus points for him actually selling bald caps on his merch site. The lesson? Take note of what your audience enjoy, and run with it.
👀 Algowatch: Instagram posts SEO
As spotted by Sheldonsocial on Instagram, your public photos and videos might now appear in search engine results. Get ready to shake up your SEO!
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💭 Thursday thoughts
In light of his inspirational marketing skills this week, I'd like to share some of Pitbull's best lines as my Thursday thoughts.
"Life is not a waste a time and time is not a waste of life. So let's stop wasting time and have the time of our lives."
"If you don't know where you're from, you don't know where you're going, and if you don't stand for something, you'll fall for anything."
"Passion, patience and perseverance equals success."
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