Together with:
Happy Tuesday!
This week, we're pleased to bring great news in the form of the recent APMA report, which found that affiliate marketing delivers an ROI significantly higher than paid search, social, and display. You can read more about that below. If ever there was a report to use in a pitch for affiliate marketing, this would be it.
Also, we have opened up an exclusive, new channel just for influencer marketers in our Slack group. You can join our group here. Once in, message Sofia Aira to be entered into the channel.
Now, on with the news!
Rakuten Advertising unveiled an innovative new suite of solutions at Optimism last month.
For publishers, the enhanced Affiliate Conversion Journey now features a Transparency API, delivering next-day insights into their role in customer purchases, helping affiliates to track their worth beyond last-click.
Advertisers benefit from Rakuten Advertising Detect, an always-on monitoring suite tackling fraud, anomalies, and programme compliance with cutting-edge tech.
Also, Storefronts bridges the gap between creator and affiliate on the platform, allowing brands to quickly and easily forge connections with top creators in their field.
Plus, the new AI-powered Prompt tool offers custom, real-time reporting for smarter, faster decision-making.
You can learn more about how to join Rakuten Advertising's leading platform here.
In today's newsletter:
- Pick of the day: Affiliate ROI outpaces social, search, and display
- Trending: TikTok doubles down on affiliate marketing; browser extension lawsuit proceeds to court.
- Top Tip of the Week: Yahoo's new media model is a force of commerce content
Pick of the day
Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, significantly outpacing other channels, such as Google, Meta and display.
The APMA argues this research "should give advertisers pause when reviewing budget allocations,” adding that affiliate networks and agencies ought to "spotlight this value in conversations with brands."
If you're looking to build a case for affiliate this year, these numbers should play a vital role.
Trending
What's hot on Hello Partner right now
TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
Creator Lawsuit Against Capital One Shopping Proceeds to Court
Judge rules claims of unjust enrichment and tracking interference can proceed in court.
“There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing
Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.
Download the Entry Kit for Global Performance Marketing Awards 2025
Learn more about the important dates and new additions to this year's ceremony.
What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Next month, we'll be riding the Orinoco Flow down the Thames with you, dear readers.
You are all invited to our summer boat party, and we hope to see you there. Tickets are selling fast, so secure them while you can.
Partner+ members, you should have received a code for free entry. Reach out to me (Sol Wilkinson) if you need a new one.
Pick up your passes here and join the party!
Tip of the Week
Stay at the top of your game
Yahoo's new media model is proving to be a real force in commerce content.
The Creators Program onboards freelance writers and lets them cover pretty much whatever they want to talk about. The articles are monetised with affiliate links and published via Yahoo, which gives it titanic authority in search engines.
Many float to the first page of Google within hours. Some of the writers are attracting 400k+ views per article and earning "thousands" from them.
It's definitely something we'll be investigating more. While it sounds promising for writers and affiliates, it does also smell rather faintly of what Google would call parasite SEO.
If Google were to catch wind of this and disagree with it, we know from past experience that it would have no problem whatsoever with shutting down the entire operation overnight.
So, this may be an interesting route to explore, but treat it with caution.
Affiliate Geoguessr
Did you get the last location?
If you guessed it was the former HQ of Zanox AG, you would be correct!
Zanox was a Berlin-based affiliate marketing network founded in 2000, which quickly grew into one of Europe’s largest performance marketing platforms.
In 2017, it merged with Affiliate Window under the Awin brand, consolidating operations across global markets.
Below is this week's location.
Can you determine its significance?
7 South Main Street, 3rd Floor, Wilkes-Barre, PA 18701, USA
Amusing Affiliates
Jobs
Company: Trip.com
Location: Barcelona, Spain
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
